Marketing

On What Planet Does the Chamber Design Its Ads?

To "move the spotlight off the unpopular commercial banks and mortgage lenders that are the target of the legislation," the U.S. Chamber of Commerce is claiming that the proposed Consumer Financial Protection Agency will hurt butchers. "The economy has made it tough on this local butcher's customers," reads the Chamber's latest ad.

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Front Group Defends Tar Sands as "North American Energy"

Tar sands oil, "which is mined and boiled off instead of pumped out of the ground, is some of the dirtiest petroleum on Earth," with three times the greenhouse gas emissions of conventional oil. Yet the Consumer Energy Alliance recently launched an ad campaign supporting tar sands oil.

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Water: The Newest Wave of Corporate "Social Responsibility"

Even critics of World Water Week, held annually in Stockholm, Sweden, agree that it's an important forum where thousands of people working on water issues share information.

This year's event, held from August 16 to 22, placed special emphasis on the relationship between water and climate change. The closing statement (pdf) was literally a message to COP15, the major United Nations Framework Convention on Climate Change meeting in Copenhagen, Denmark, this December. "Water is a key medium through which climate change impacts will be felt," it reads, adding that "water-related adaptation" should be seen as part of the solution. The statement also calls for funding "to assist vulnerable, low income countries already affected by climate change," along with longer-term adaptation efforts.

So why are there critics of World Water Week? In a word, Nestlé.

Republicans Criticize Big Pharma -- for Its Obama Ties

Senior Obama adviser David Axelrod's public relations and ad industry ties -- which received some scrutiny during the presidential campaign -- are again being questioned. Opponents of health care reform (mostly Republicans) are criticizing the "huge ad buys" that pro-reform groups are making through Axelrod's old firm. "Two separate $12 million ad campaigns advocating Obama's health care plan ...

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Increasing Scrutiny for Online Marketing

The National Advertising Review Council (NARC), a "coalition of advertising organizations" that recommends standards for industry self-regulation, issued its first rulings dealing with blog promotions. NARC faulted two companies for "posting 'reviews' of dietary supplements, but not disclosing that they actually own the products," or that the reviewers were paid.

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Ghosts Selling Drugs

"Newly unveiled court documents show that ghostwriters paid by a pharmaceutical company played a major role in producing 26 scientific papers backing the use of hormone replacement therapy in women," reports Natasha Singer. "The articles, published in medical journals between 1998 and 2005, emphasized the benefits and de-emphasized the risks" of Premarin and Prempro, two homone drugs produced by the Wyeth pharmaceutical company.

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