Marketing

Branding El Salvador's New President

The narrow election win of Mauricio Funes as President of El Salvador has spurred extensive media coverage on the political success of the Farabundo Marti National Liberation Front, a center-left party that has its roots in the guerilla movement of the 1980s. However, none of the media coverage mentions the role of the Washington D.C.-headquartered political consulting firm Greenberg Quinlan Rosner.

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Cessna Urges Executives to Fly with Pride

"Pity the poor executive who blinks. ... True visionaries will continue to fly," a new ad campaign by Cessna Aircraft defiantly states. The company saw a "sudden drop in demand for private airplanes of all sizes," which it believes is due not only to the recession, but also to the "unexpected public backlash that erupted after the chief executives of Ford Motor Co., Chrysler LLC and General Motors Corp.

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Not So Much Truth in Advertising

In 2007, Britain's Advertising Standards Authority censured Shell for misleading advertising -- once for ads calling tar sands development "sustainable," and once for ads showing carbon dioxide emissions stimulating flower growth. Shell's new ads, designed by JWT, are also controversial.

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Fiat Saves the World, and Gets Ads Aired for Free

"Fiat, strapped for cash and struggling to draw attention to the Lancia, decided a few years ago to promote the brand as helping improve society," reports Aaron Patrick. So the company sponsored the Ninth World Summit of Nobel Peace Laureates, held in Paris in December 2008. The laureates were driven to the summit in black Lancia Deltas, and filmed by the car company as they arrived.

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Thin Veil of "Patriotism" May Extinguish Chinese Cigarette Billboards

Pedestrians pass by "Love our China" cigarette billboard (from Shenzhen Daily)Patriotic billboards around Shanghai, China carry the Chinese expression for "Love our China." The message, however, uses a variation for the word China, "Chungwa," which happens to be identical to the name of a

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