Submitted by Sheldon Rampton on
Freedom's Watch, the conservative 501(c)(4) organization that was set up earlier this year to help Republicans win elections, "is closing after just one cycle in business," reports Reid Wilson.
Submitted by Diane Farsetta on
On December 2 and 3 in San Francisco, "international business representatives will discuss their use of water." The $1900 conference -- titled "Corporate Water Footprinting" -- gives major corporations an opportunity to "announce their new efforts to promote 'water neutrality,' the claim that they can return to local aquifers every drop of water taken for business." Speakers at
Submitted by Judith Siers-Poisson on
The Edelman PR firm recently conducted a survey to find out what keeps consumers loyal to a name brand in challenging economic times. They found that "the trick is to forge a 'double-value' for a product by developing a tie-in to a social cause." Cause-related marketing can be a powerful marketing technique. The environment, health, poverty and education were the top causes likely to inspire consumer loyalty.
Submitted by Sheldon Rampton on
A TV ad featuring the "Burger King Kids Club."
Submitted by Sheldon Rampton on
Submitted by Anne Landman on
Prices of your favorite grocery items are skyrocketing, but you probably don't know it.
Submitted by Diane Farsetta on
"Bottled water sales in the past have grown mainly from consumers moving to water from soda and other sugary beverages," fueled by rising childhood and adult obesity rates. But ads for bottled water don't push the health angle, because many bottled water companies also sell soda.
Viral emails have emerged as a form of stealth propaganda recently, most noticeably in the recent U.S. presidential campaign, when Barack Obama was dogged with false claims that he was a Muslim, that he was refused to salute the American flag, that he was not a U.S. citizen and so forth. The Washington Post reported earlier this year that Danielle Allen, a professor at the Institute for Advanced Study in Princeton, New Jersey, attempted to trace the chain of one of those emails and found what the Washington Post called "valuable insight into the way political information circulates, mutates and sometimes devastates in the digital age." She noted that the anonymous nature of viral emails, combined with the word-of-mouth way that they spread, makes them hard to counter. "This kind of misinformation campaign short-circuits judgment," she said. "It also aggressively disregards the fundamental principle of free societies that one be able to debate one's accusers."
Submitted by Diane Farsetta on
For years, military recruiters have focused on adult "influencers" -- parents, teachers and coaches who could encourage or discourage a young person from joining the military. Now, the U.S.
Submitted by Anne Landman on
Barack Obama has been named Advertising Age's 2008 Marketer of the Year for the simplicity, consistency and relevance of his campaign.
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