Marketing

Whose Conventions Are They Anyway?

Both the Democratic and Republican conventions are bringing in millions of dollars in corporate sponsors, but there is no reporting requirement for either the political parties or the companies. There are a reported 146 organizational and corporate donors, but less than a quarter have chosen to disclose information about their donations.

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Prescription Propaganda

"The Center for Medicine in the Public Interest, a recently created front group for pharmaceutical interests, has been churning out industry-funded propaganda that demonizes evidence-based medicine, universal health care, the government, and all critics of pharma while attempting to portray industry as a selfless provider of cures and education," write Norman Kelley and Adriane Fugh-Berman.

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The Army National Guard Wants to Rock You

The Army National Guard is launching a new recruiting campaign, called the "Rock Star Hero Challenge." Developed by RedPeg Marketing, the effort focuses on venues where the Guard expects its target demographic to be: music festivals, NASCAR events, and fishing tournaments.

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