Nestle and Namco Thirst for Absolution and Market Share
Submitted by Diane Farsetta on
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Marketing
YouTube vs. CNN on the Clean Coal Debate
Submitted by Judith Siers-Poisson on
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Product Placement Attracts Regulators' Attention
Submitted by Diane Farsetta on
The U.S.
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Sweeting Corn Syrup's Public Image
Submitted by Diane Farsetta on
The Corn Refiners Association launched an 18-month, $20 to $30 million public relations and advertising campaign "to convince consumers that HFCS [high-fructose corn syrup] isn't the evil it has been made out to be." The industry group is running ads in major newspapers -- under the banner "time for a little food for thought" -- that say HFCS has the "same natural sweeteners as table sugar and honey." The campaign, which was created by the
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Making Green off of Green While Dividing Greens
Submitted by Diane Farsetta on
As the Center for Media and Democracy reported previously, the Sierra Club / Clorox deal -- where Clorox uses the Big Green environmental group's name and logo to sell its "
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A Jolly Bright Line for British Broadcasters
Submitted by Diane Farsetta on
In his first major speech on broadcasting, British culture secretary Andy Burnham minced few words. "I think there are some lines that we should not cross," Burnham told a media industry meeting. "One of which is that you can buy the space between the programmes on commercial channels, but not the space within them. ...
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Pinkwashing: Can Shopping Cure Breast Cancer?
You've heard the term "greenwashing." It refers to corporations that try to appear "green" without reducing their negative impact on the environment.
Since 2002, the group Breast Cancer Action has promoted its "Think Before You Pink" campaign. It's fighting "pinkwashing," which is when corporations try to boost sales by associating their products with the fight against breast cancer. Pinkwashing is a form of slacktivism -- a campaign that makes people feel like they're helping solve a problem, while they're actually doing more to boost corporate profits. Pinkwashing has been around for a while, but is now reaching almost unbelievable levels.
What's Green on the Outside and Has a Hummer on the Inside?
Submitted by Anne Landman on
Discovery Communications is spending $100 million to re-make its home television network into "Planet Green," the first television channel devoted entirely to environmentally-themed programming.
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More Than You Bargained for in Your Chicken
Submitted by Judith Siers-Poisson on
The U.S. Department of Agriculture has found that Tyson Foods routinely gave antibiotics to chicken it raised to sell as meat, and labeled it as antibiotic free.
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Product Placement in the City
Submitted by Anne Landman on
If producers anticipated that the new movie "Sex and the City" might be a marketing bonanza, it did not disappoint. Vanity Fair magazine sent two reporters to view the movie and count the number of promotional products that appeared on-screen, including any blatantly-mentioned brand names.
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