Submitted by Anne Landman on
New York Times reporter Melody Petersen, who covered the pharmaceutical industry for four years, has now published a book titled Our Daily Meds: How the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs.
Submitted by Judith Siers-Poisson on
Charter Communications, one of the largest Internet Service Providers (ISP) in the U.S., recently sent letters to some of its 2.7 million customers with details of a new initiative. "Charter is billing its new web tracking program as an 'enhancement' for customers' web surfing experience. ... The pilot program is set to begin next month.
Submitted by Judith Siers-Poisson on
On June 6, limos will be lined up, the red carpet will be rolled out, and decked out attendees will have their photos snapped by swarming paparazzi. But this isn't your usual Hollywood awards ceremony.
Submitted by Anne Landman on
Colorado Republican candidate for U.S. Senate Bob Schaffer proclaims his devotion to the state in his latest television ad, saying "Colorado is my life ...
Submitted by Judith Siers-Poisson on
Some U.S. Congresspeople want to limit direct to consumer marketing of drugs. Rep. Bart Stupak is head of the U.S. House of Representatives Energy and Commerce investigative panel.
Submitted by Sheldon Rampton on
Faced with a national outcry over the high price of gasoline and soaring profits for energy companies, the American Petroleum Institute has launched a multimillion-dollar PR and advertising campaign to convince the public that "rising energy prices are not the producers' fault and that government efforts to punish the industry, especially with higher taxes, would only make pricing problems worse," reports Jeffrey H. Birnbaum.
Submitted by John Stauber on
Adweek has an interesting article examining environmental corporate social responsibility in light of the latest consumer survey data designed to help companies profit from green marketing.
Submitted by Sheldon Rampton on
Consumer Reports Webwatch and the Mediatech Foundation have published a study of how young children interact with the internet, warning that "Publishers of many major children's Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends." The study asked families to keep journals and use video cameras to track the way their children used sites such as Club Penguin, Webkin
Submitted by Sheldon Rampton on
Writing for AdWeek, Andrew Adam Newman reports that a deceptive PR campaign on behalf of the Coach bag company has become "the latest illustration of how a buzz-seeking stunt may backfire." Led by Paul Werth Associates, an Ohio PR firm, the "International AntiCounterfeiting Campaign" (IACC) sought to discourage people from buying knockoff handbags.
Submitted by Diane Farsetta on
"Prozac Nation: Revisited," a show that aired on U.S. National Public Radio member stations, "featured four prestigious medical experts discussing the controversial link between antidepressants and suicide. ... All four said that worries ...
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