Submitted by Diane Farsetta on
"Prescription drug ads have drawn fire for portraying healthy-looking, active and smiling patients while explaining benefits and then rushing through or providing distractions when required risk information is presented," reports Reuters.
Submitted by Diane Farsetta on
"The ingenuity of the food manufacturers and marketers never ceases to amaze me," remarked author Michael Pollan. "They can turn any critique into a new way to sell food." Marketers are appropriating language from the "eat local" or "locavore" movement, which encourages support for small farms, sustainable practices and better treatment of animals.
Submitted by Bob Burton on
The Victorian government has spent $222,000 Australian on a television program promoting the attraction of living and working in areas outside the major metropolitan areas. The program, ''Changing Places: Life in Provincial Victoria,'' was broadcast on commercial television at Easter.
Submitted by Diane Farsetta on
Public relations and planning documents from AstraZeneca discuss promoting "off-label" or unapproved uses for the company's drug Seroquel. The U.S. Food and Drug Administration has approved Seroquel for schizophrenia, psychotic and bipolar disorders among adults.
Submitted by Anne Landman on
A Philadelphia judge has ruled that R.J.
Submitted by Anne Landman on
Submitted by Diane Farsetta on
The pharmaceutical company Merck "paid an undisclosed sum to Elsevier to produce several volumes of a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles -- most of which presented data favorable to Merck products." The Australasian Journal of Bone and Joint Medicine carried "ads for Fosamax, a Merck drug for osteoporosis, and Vioxx" and "appeared to act solely as market
Submitted by Diane Farsetta on
"We don't tell them not to write" about bad experiences, "but most want to only write positive things," said Stacy Becker of Coyne Public Relations.
Submitted by Diane Farsetta on
The National Organization for Marriage's (NOM's) $1.5 million television ad campaign -- with spots featuring "ominous clouds over several people warning against same-sex marriage" -- is bringing one public relations firm to the national stage. The Sacramento, California firm Schubert Flint Public Affairs "played a key role in torpedoing same-sex marriage in California," reports O'Dwyer's.
Submitted by Bob Burton on
Medialink Worldwide, the largest producer of fake news products such as video news releases (VNRs) and audio news releases (ANRs), is teetering on the brink of collapse.
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