Submitted by Diane Farsetta on
"You can't pretend like you are broadcasting news when it is a paid advertisement," said Senator Claire McCaskill, urging the U.S. Federal Trade Commission (FTC) to take action against "ads that mimic newscasts, with actors or even news anchors from a TV station," reports Broadcasting & Cable.
Submitted by John Stauber on
AdAge reports that those supporting Obama-style health care reform are "hoping to avoid a costly ad war they would stand a good chance of losing. 'The Democrats in Washington are clearly hoping for a short fight,' said Evan Tracey, president of the TNS Media's Campaign Media Analysis Group, in a blog post. ...
Submitted by Diane Farsetta on
The U.S. Federal Trade Commission (FTC) "may soon require online media to comply with disclosure rules under its truth-in-advertising guidelines." FTC assistant director Richard Cleland said, "Consumers have a right to know when they're being pitched a product." But the "hypercommercialism of the Web" may be "changing too quickly for consumers and regulators to keep up," reports the New York Times.
Submitted by Diane Farsetta on
Pharmaceutical companies can't market unapproved or "off-label" uses for their prescription drugs, under U.S. Food and Drug Administration (FDA) rules.
Submitted by Diane Farsetta on
At the launch of a public relations and marketing campaign in support of the United Nations' upcoming climate change conference, UN Secretary-General Ban Ki-moon stated, "We need a global movement that mobilizes real change." The UN's COP15 conference will be held in Copenhage
Submitted by Bob Burton on
As members of the U.S. Congress consider options on how to fund Obama administration plans to extend health care coverage to those currently uninsured, the drug and advertising are digging in to defend tax breaks on direct-to-consumer advertising.
Submitted by Anne Landman on
The newly-passed FDA tobacco bill, and the restrictions it places on cigarette advertising, are already drawing opposition from the Association of National Advertisers (ANA), a group of 340 companies that spend more than $100 billion a year on marketing and advertising.
Submitted by Diane Farsetta on
"The advertising firm behind the heavily-aired 'America's Power' campaign, R&R Partners - Advertising, has come out with its own brag-sheet detailing the ad work it did for the coal industry's main front group," the American Coalition for Clean Coal Electricity (ACCCE), reports Kevin Grandia.
Submitted by Anne Landman on
The new American Legacy Foundation "truth" Campaign ads use a candid-camera approach to educating the public about the health hazards of smoking. To create the ads, the Campaign ran real online announcements seeking employees for executive-level positions at a tobacco company. The "stage" was a mock job recruiting office in New York City.
Submitted by Diane Farsetta on
Conservatives for Patients' Rights, a group bankrolled by Richard Scott and promoted by CRC Public Relations, is going beyond its "ominous ads warning that President Barack Obama
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