Marketing

T-Boone Pickens and the Truth about All that Drilling

T. Boone PickensThe home page of T. Boone Pickens' "Pickens Plan" is emblematic of the oil industry's aggressive push to drill for natural gas in the Marcellus Shale basin. The page greets visitors with the blaring headline, "WE MUST BREAK AMERICA'S ADDICTION TO FOREIGN OIL. The Pickens Plan will do it, but we need your help."

In the age of the perpetual War on terrorism, politicians, pundits and other U.S. demagogues have successfully used fear as a bargaining chip. Fear-mongering is a method of Orwellian thought control. In this example, Pickens equates foreign oil with evil, similar to the Bush Administration's Orewellian logic regarding American's position in the world: "You're either with us, or you're with the enemy." Bush put forth a false paradigm of absolute good versus absolute evil. The Bush Administration used fear as a political tool after 9/11 to march the country into war, and convince citizens that we need to permit domestic spying to keep us safe domestically. (Think Patriot Act). Fear also led to the heinous crimes committed at Guantanamo Bay and Abu Ghraib Detention Centers.

The Newest Hasbara Group in Town: the Emergency Committee for Israel

There's a new player in the game that is pro-Israel lobby hasbara in the United States: The Emergency Committee for Israel, which is running an ad attacking House Representative Joe Sestak for his positions on Israel.

The Committee has arisen just in time for the 2010 mid-term elections campaign season, and right in the middle of what have been, albeit weak and mostly a public relations stunt, a push for peace talks, mediated by the Obama Administration, between the Benjamin Netanyahu-lead Likud coalition of the Israeli government, and the Palestinians. Even the facade of Obama pushing for negotiations for a two-state solution and holding both sides of the conflict accountable, though, is too much for this new committee, which explains why it has arisen from the dust.

Safeway Tries to Pull a Fake "Farmers Market"

No fake farmers markets, Safeway!A woman driving by a Safeway store in Kirkland, Washington, spotted a big banner in front of the store announcing a farmer's market that weekend, so she stopped to get more details. The manager explained that Safeway employees were going to be setting up tents and selling Safeway produce, farmer's market-style, in front of the store.

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"Toning Shoes" or Phony Shoes?

Reebok Shape-upsThose roly-poly sneakers you are seeing everywhere -- with rounded soles like a rocking chair -- are marketed by manufacturers like Skechers, Reebok, Avia and New Balance with claims that they promote healthy weight loss, improve posture, fight cellulite, reduce knee joint stress and improve the shape of wearers' thighs and buttocks.

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