How "Breast Cancer Awareness" Campaigns Hurt
October is Breast Cancer Awareness month. Pink ribbons abound at department stores, grocery stores, gas stations, shopping malls and many other places. But the big "awareness" push may be misplaced. After all, lung cancer kills twice as many women each year as breast cancer -- more women every year in the U.S. die from lung cancer than from breast, uterine, and ovarian cancers combined. In 2009 alone, 31,000 more women died of lung cancer than breast cancer. But there aren't any ribbons, theme-colored products, corporate promotions, colored car magnets, festivals or fundraisers to make people aware of lung cancer's devastating toll, or to support lung cancer victims or raise money for a cure.
Why not?
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After 121 years as an independent event, the iconic New Year's Day Rose Parade has sold its naming rights to the American Honda Motor Company, the U.S.-based headquarters of the Japanese car manufacturer. The name of the 2012 event will be "The 122nd Rose Parade, Presented by Honda." Honda will get the lead float in the parade, and full usage rights for the Tournament of Roses.
Netflix kicked off the introduction of its streaming-entertainment service into Canada by closing off a street in downtown Toronto and holding a splashy media event. Excited people thronged the street, but journalists were unaware that many of the people were "extras," hired and paid by Netflix to act like excited consumers.
The EIZO Company of Japan is a relatively obscure manufacturer of x-ray monitors and medical imaging displays, but thanks to the work of the Butter Advertising Agency in Berlin/Duesseldorf, Germany, the company is grabbing attention with a new promotional pinup calendar that shows everything -- and we mean everything. X-ray images of nude models posted on the Internet caused a viral storm of commenting and link-sharing.
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The movie "Eat, Pray, Love" is the story of a woman who travels the world in search of personal fulfillment, enlightenment and love. Despite the noticeably non-materialistic theme, though, Sony Pictures and Home Shopping Network (HSN) inked a deal to use the movie as a vehicle to 
A year and a half after his November 4, 2008 election, the 