Marketing

Oiling The Wheels For the New Congress

The American Petroleum Institute (API) is planning to launch a major "educational advocacy" program in January 2007 to influence the incoming Congress. The API represents 400 major oil and gas producers. According to PR Week, the program will include increased television advertising, speeches by economists and industry executives and tours of oil and gas operations for think tank staff and politicians.

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U.S. Lobbies Against U.K. Drug System

US Deputy Health Secretary, Alex Azar, is lobbying the Britain's Health Secretary, Patricia Hewitt, to ease restrictions on the drug industry. In particular, the U.S. drug companies want the ban on direct-to-consumer advertising dropped and to increase the prices the government pays for drugs.

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Opposition Builds to CanWest's Bid to Kill Canada's Drug Ads Ban

A coalition of unions, women's and health groups have been granted intervenor status in a case in which CanWest MediaWorks is seeking to overturn the Canadian government's ban on direct-to-consumer advertising (DTCA). The groups argue that if CanWest is successful it would push up healthcare costs and undermine the sustainability of the Canadian healthcare system.

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European Brewers Aim to Derail Alcohol Strategy

The European Commission "may be the victim of a carefully planned attack by representatives of the alcohol industry" to derail the adoption of a strategy to reduce the health effects of alcohol, warns Martin McKee, professor of European public health from the London School of Hygiene and Tropical Medicine.

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