Submitted by Bob Burton on
The $4 billion a year spent by the drug industry on direct-to-consumer advertising promoting drugs is generating a political backlash. "There's a lot of support for a ban on direct-to-consumer advertising, and the Democrats know it," said Gary Ruskin, Commercial Alert's executive director.
Submitted by Bob Burton on
A U.S. federal court judge has extended an injunction banning groups in the U.S. from adding a weblink to leaked internal documents on Eli Lilly's schizophrenia and bipolar disorder drug, Zyprexa.
Submitted by Diane Farsetta on
"Consumers' viewing and reading habits are so scattershot now that many advertisers say the best way to reach time-pressed consumers is to try to catch their eye at literally every turn," the New York Times writes. Subsequently, ads are turning up in the strangest places: airport security lines, subway turnstiles -- even chicken eggs. "Ubiquity is the new exclusivity," said ad executive Linda Kaplan Thaler. "Alternative media" ad spending totaled $387 million in 2006, up from $24 million in 2000.
Submitted by Jonathan Rosenblum on
The federal treasury will pay out $36 million over five years to the Burson-Marsteller PR firm to promote redesigned $5 and $100 bills. According to the Treasury Department's Bureau of Engraving and Printing, the bills need to be promoted and explained to businesses, the media and others in order to ensure that new security features, including "optically variable ink" and watermarks are fully understood.
Submitted by Bob Burton on
A survey of 39,090 patients and 335 primary-care physicians reveals the power of direct-to-consumer advertising of drugs.
Submitted by Judith Siers-Poisson on
Wal-Mart is launching a massive PR blitz to try to staunch the criticism it receives from concerned consumers and activists working on issues like labor, the environment, healthcare and human rights. The TV broadcast ads on network and cable channels will focus on "Sam's Dream," referring to founder Sam Walton.
Submitted by Jonathan Rosenblum on
The Society of Professional Journalists is moving ahead on a joint venture with Market Wire, a PR industry firm that, among other services, distributes news releases. Columnist Michael Miner of the Chicago Reader exposed the deal last fall.
Submitted by Jonathan Rosenblum on
Channel One, the controversial advertising-funded TV network that reaches 7 million secondary schools, faces declining revenue and its owner, Primedia, is looking to sell.
Submitted by Diane Farsetta on
Charlie "was a hip-hop artist, very 'street.' ... He started a blog, alliwantforxmasisapsp.com, where he mused in urban patois about how his cousin Pete really, really wanted a Sony PSP for Christmas." The website was a "flog," or fake blog, launched by Sony to market the game system. "Sony's admission ...
Submitted by Jonathan Rosenblum on
The new Congress is likely to put new and stronger emphasis on limiting junk food marketing, say aides to U.S. Sen. Tom Harkin, D-Iowa. Harkin becomes chair of the Senate Agriculture, Nutrition and Forestry Committee in 2007. His aides report that food marketing to children "will be one of our top tier agenda items." In recent years, Harkin futilely has sought to push through legislation toughening Federal Trade Commission authority to regulate junk food marketing.
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