Ads Becoming Smaller and Less Obvious
Submitted by Diane Farsetta on
No
Main Source:
Topics:
Marketing
Minnesota Doctors on Drug Company Drip
Submitted by Bob Burton on
An examination of records from Minnesota, where legislation requires drug company payments to doctors to be disclosed, reveals that between 1997 and 2005 over 5,500 medical professionals in the state were paid a total of over $57 million. Gardiner Harris and Janet Roberts report that "another $40 million went to clinics, research centers and other organizations. More than 20 percent of the state’s licensed physicians received money.
No
Main Source:
Hello, Teens? Marketing Firms Are Calling
Submitted by Diane Farsetta on
Retailers "eager to connect with teen and twentysomething shoppers" are increasingly marketing to them through their cell phones, reports USA Today. New marketing approaches include "coupons that go to shoppers' cellphones." The marketing firm Access 360 Media "saw redemption rates of about 40%" with cell-delivered coupons, as opposed to "less than 2% for many print or online coupon campaigns." Then there's GPShopper, "an Internet-style search engine that lets shoppers search a chain's entire inventory," with Best Buy, Toys R Us and Sports Authority among the chains using the service.
No
Main Source:
News Media Aiming Low, Warns Report
Submitted by Diane Farsetta on
"We sense the news business entering a new phase heading into 2007 -- a phase of more limited ambition," the Project for Excellence in Journalism (PEJ) writes in the overview to its "State of the News Media 2007" report. News organizations are "starting to redefine their appeal and their purpose based on diminished capacity.
No
Main Source:
Latest Version of Pay for Play: Bucks for Blogs
Submitted by Judith Siers-Poisson on
Beware the blog that gushes about a product, movie, or anything you might consider purchasing. There's a chance that the blogger is on the payroll of "new marketing middlemen such as PayPerPost Inc. that connect advertisers with mom-and-pop webmasters." PayPerPost alone pays 15,500 bloggers for inserting their clients into blog postings.
No
Main Source:
Code (Red) for Cause-Related Marketing
Submitted by Diane Farsetta on
A year into the Red campaign -- a cause-related marketing effort that allows partners to profit from charity -- $100 million has been spent on marketing, but only $18 million has been raised worldwide for the Global Fund to Fight AIDS, Tuberculosis and Malaria.
No
Main Source:
Topics:
Exxon Mobil Partnership Proves Costly for Stanford
Submitted by Diane Farsetta on
"Exxon Mobil has teamed up with Stanford University to find breakthrough technologies that deliver more energy while reducing greenhouse gas emissions," enthuses a TV commercial by the oil giant.
No
Main Source:
Pepsi's Dean
Submitted by Bob Burton on
PepsiAmericas' range of products
No
Main Source:
Topics:
Retailer Sues Over Report Criticizing Its Advertising
Submitted by Bob Burton on
The giant Australian retailer David Jones has launched legal action against the Australia Institute, a centre-left think tank, for featuring the company's advertising in a
No
Main Source:
Weight-Loss Drug Told to Lose the Advertising
Submitted by Bob Burton on
No
Main Source:
Pages
