Submitted by Diane Farsetta on
The Atlantic City Convention & Visitors Authority recently held its first "fam," or familiarization tour, of the year, "wooing about 35 meeting and event planners, people in the tourism business, travel journalists and their guests." Included in the junket were "pina coladas and a lobster dinner overlooking Gardner's Basin ... and tickets to see Jimmy Buffett.
Submitted by Bob Burton on
Medicines Australia, the drug industry's peak lobby group, has lost a legal bid to protect member companies from being required to disclose details of hospitality they provide at "educational" events for doctors.
Submitted by Bob Burton on
A report by the European Commission (EC), which favours weaker regulatory standards on the advertising of prescription drugs, has been dismissed as biased by a coalition of consumer groups and health professionals.
Submitted by Diane Farsetta on
Poor Adidas, Coca-Cola, General Electric, Johnson & Johnson, McDonald's
Submitted by Bob Burton on
A B-roll video -- an unassembled video news release -- has been distributed to Canadian newsrooms warning consumers that "disease causing germs can be found lurking" just about everywhere in the home.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
"Today's video PR campaigns must include both traditional and online components," counsels PR Week. "Leave nothing on the cutting-room floor ... put it on YouTube or another video-sharing site. ...
Submitted by Bob Burton on
David Hancocks, a former director and architect of zoos in the United States and Australia, is skeptical of the conservation benefits often claimed by zoos. While many zoos tout breeding as a success story, Hancocks sees it as "merely basic zoo business: zoos must breed their animals to preserve their collections. Hardly any animals born in zoos are introduced to the wild." Despite this, he wrote in an opinion column, "They nonetheless loudly position themselves as leaders in wildlife conservation.
Submitted by Bob Burton on
The High Court of Australia has dismissed a bid by BP to have the green Pantone colour 348C used in its logo registered as its trademark. BP's barrister, David Shavin, requested leave to appeal the lower court's decision that the company can't trademark the colour.
Submitted by John Stauber on
Is Al Gore aiding and abetting the world's largest greenwashers? The New York Times reports that "The brightest lights in the advertising business are gathering in Cannes, France, this week for an annual celebration. ... Mr. Gore is being accorded rock star status at the festival. ... The embrace of Mr. Gore shows how 'green' advertising has galvanized the marketing community.
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