Submitted by Bob Burton on
A survey of the impact of marketing on children's taste preferences has revealed the power of McDonald's. Sixty-three preschoolers from low-income families in California were presented with five samples of identical foods and beverages, one in McDonald's packaging and the other in unbranded packaging. They were then asked "to indicate if they tasted the same or if one tasted better." The results?
Submitted by Diane Farsetta on
On August 6, "when opening statements are set to begin in the trial over Starbucks' anti-union operation, in some ways corporate social responsibility itself will be on trial," writes Daniel Gross.
Submitted by Bob Burton on
The New South Wales Greens have complained to the Australian corporate regulator that Saab's "Grrrrrreen" advertising campaign makes deceptive claims and is greenwashing.
Submitted by Bob Burton on
In preparing its marketing study commissioned by the U.S. military, the RAND Corporation sought the advice of PR advisers including Burson-Marsteller, Weber Shandwick, J.D.
Submitted by Bob Burton on
The New Jersey rapper, Sudden Death, has launched a free-to-play track which mocks the drug industry's direct-to-consumer advertising (DTCA). The song, titled Pillagers, describes the experience of a man taking two dozen pills for various conditions being prescribed the notional drug Liquiplox that "relaxes the lining of your throat making it easier to take pills". "Liquiplox isn't for everyone.
Submitted by Sheldon Rampton on
A recent marketing study commissioned by the U.S. military concludes that its "show of force" brand has limited appeal to Iraqi consumers. The 211-page, $400,000 study was written by psychologist Todd C.
Submitted by Bob Burton on
Mark Penn, CEO of the PR firm Burson-Marsteller and chief campaign strategist for Hillary Clinton, is back in the news.
Submitted by Bob Burton on
An Australian government agency has refused to release the results of market research on controversial labor de-regulation laws until after the next federal election.
Submitted by John Stauber on
CMD's John Stauber is a guest this week on National Public Radio's nationally syndicated On The Media program. You can listen online by clicking here.
Submitted by Sheldon Rampton on
A Google advertising sales rep has apologized after using her company blog to urge healthcare companies to take out Google ads attacking Michael Moore's new movie, "Sicko." Moore "attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst," wrote Lauren Turner.
Center for Media and Democracy (CMD)
520 University Ave, Ste 305 • Madison, WI 53703 • (608) 260-9713
CMD is a 501(c)(3) tax-exempt non-profit.
© 1993-2024