Marketing

U.S. Army: From 'One' To 'Strong'

Submitted by Diane Farsetta on

"The Army spends more than $200 million annually on marketing -- the biggest ad contract in the federal government," notes Advertising Age. Ten months after winning the U.S. Army's main advertising contract, the McCann Worldgroup firm announced the theme of its first campaign: strength. "There's strong, and then there's Army strong," explained a video from the firm. "There is nothing on this green earth that is stronger than the U.S.

No
Main Source: 
Advertising Age, October 9, 2006
Topics: 
Advertising
U.S. Government
War / Peace

European Drug Pushers

Submitted by Bob Burton on

The drug industry is hopeful that it will succeed in watering down the European Union's ban on direct to consumer advertising (DTCA) of pharmaceuticals. Draft proposals from a working group, which includes members of the European Commission and the drug industry, have proposed a public-private partnership to provide patient "information" on prescription medicines.

No
Main Source: 
MSNBC, September 28, 2006
Topics: 
Health
International
Marketing
Pharmaceuticals

Bottled Water Babies

Submitted by Diane Farsetta on

Bottled water is a $10 billion industry, but companies are "determined to push ... into new demographics," by "distilling products aimed at children," reports Bo Emerson. "The multimillion-dollar marketing campaign includes animated ads on Nickelodeon, Cartoon Network and broadcast TV that features kids triumphing over boring parents with the help of the bulbous (Nestle-brand) bottle. ...

No
Main Source: 
Cox News Service, October 3, 2006
Topics: 
Children
Environment
Marketing
Public Relations

McDonald's Chews Fat with "Independent" Obesity Researchers

Submitted by Jonathan Rosenblum on

When previously spotted pitching in to help the cause of "independent" research involving its products, McDonald's Corp. asked a Connecticut nun to quickly issue an unfinished report about farm workers in order to help the fast food giant fight off a fair wage campaign by migrant tomato pickers.

No
Main Source: 
Reuters, September 13, 2006
Topics: 
Corporate Social Responsibility
Obesity
Issue Management
Children
Health
Marketing

ABC Affliliate Sees No, Hears No Dissent on "Path to 9/11"

Submitted by Jonathan Rosenblum on

If you were to ask the owner of Lincoln, Nebraska ABC affiliate KLKN-TV (which Journal-Star reporter Jeff Korbelik did) whether the station had received negative feedback about its airing of the controversial "Path to 9/11", the answer was not only "no," but also that the docudrama was "compelling TV." Citadel Communications president Ray Cole, who also sits on ABC's governing board, neglecte

No
Main Source: 
The Journal-Star (Lincoln, Nebraska), September 12, 2006
Topics: 
Terrorism
Marketing
Media
Politics
Public Relations

Pounds and Pounds More Government PR in Britain

Submitted by Diane Farsetta on

"Spending on [British] Government spin has trebled under Labour," reports Graeme Wilson, "and taxpayers are now supporting an army of more than 3,200 press officers." Moreover, "the amount being spent on Government advertising, marketing and public relations has risen three-fold since" Tony Blair became prime minister, to £322 million last year.

No
Main Source: 
Telegraph (UK), August 30, 2006
Topics: 
Marketing
Politics
Public Relations

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