Submitted by Bob Burton on
The Canadian government has until the end of June to respond to a legal action by CanWest MediaWorks, which wants to overturn the ban on direct-to-consumer advertising of prescription drugs. CanWest MediaWorks, which owns a national television network in Canada, lodged the claim in December 2005.
For the past few months, I've been blogging on "WIMN's Voices," a group blog hosted by the organization Women in Media & News. The subtitle of the blog is "Women, Media, AND..." The 50-some women contributors add their area of expertise to the "and," such as marketing, popular culture, immigration, and LGBT issues, to name just a few. It's been interesting to read others' posts and it's great to be a part of the project.
Submitted by Diane Farsetta on
Expanding on earlier reports of growing product placement deals with TV news programs, Joan Stewart writes in Tactics, the monthly magazine from the Public Relations Society of America, that "in many cases, viewers don't know until the end of a five- or 10-minute spot that the segment is, in fact, advertising." For example, "in Minnes
Submitted by Judith Siers-Poisson on
Submitted by John Stauber on
David Carr examines Ann Coulter's simple PR formula for marketing her best-selling books: vile hate speech echoed in the mainstream media.
Submitted by Diane Farsetta on
It's not surprising that big tobacco is funding attack ads around the primary election for California's State Board of Equalization, which regulates state cigarette sales and oversees $40 billion in tax collections.
Submitted by Diane Farsetta on
"Telecommunications companies are spending serious green on advertising in recent weeks," as several telecom-related bills, including on network neutrality, come before Congress. A study by Arlen Communications estimates that the U.S. Telecom Association, which "represents the majority of the Bell telecommunications firms," has spent $250,000 a week over six weeks. And SBC/AT&T has spent some $600,000 a week, according to Arlen. A U.S.
Submitted by Sheldon Rampton on
"The American Diabetes Association, a leading patient health group, privately enlisted an Eli Lilly & Co. executive to chart its growth strategy and write its slogan.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
The Competitive Enterprise Institute (CEI) think tank, whose donors include Exxon Mobil and the American Petroleum Institute, is running a television ad campaign "targeting
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