Submitted by Diane Farsetta on
In an interview with Broadcasting & Cable, FCC Commissioner Jonathan Adelstein said product placement "is permissible, so long as it is disclosed," but that the FCC "could be more aggressive in monitoring the material that goes out. ...
In the original version of the blog post, "Environmental Defense or Nanotech Defense", I cited a webpage, which stated that a DuPont created Teflon leather protection product "works on the nano scale", as an example of the company having nanotechnology products on the market.
Subsequently, a reader disputed that Teflon could be a nanotechnology product and described the company's use of the word "nano" as marketing hype. After requesting clarification from DuPont, one of its nanotechnology researchers, David B. Warheit, has confirmed that the Teflon leather protector is not a nanotech product. We have corrected both the original blog and the article in SourceWatch. Invista's promotional page on the DuPont Teflon leather product, however, remains unchanged and potentially deceives consumers of its product into thinking that it is based on nanotechnology. A request to DuPont's PR section for a copy of the June 3, 2003 media release announcing the new Teflon product, which I noted in the original post has gone missing from its news archive, has so far gone unanswered.
Submitted by Diane Farsetta on
"Local TV news operations hungry for free content have intersected with brand brokers looking for product placement opportunities," writes Advertising Age. The segments "typically come in the form of four-minute lifestyle segments that are dedicated to one brand and feature a brand's spokesperson chatting with the show's host and delivering the product's message to viewers.
Submitted by Diane Farsetta on
The PR firm Weber Shandwick's new multicultural practice, called the Axis Agency, just hired its first senior vice-president of African-American and urban marketing. Kevin Hooks, the new hire, used to handle the Procter & Gamble, Motorola and Bacardi accounts for UPP Entertainment & Marketing.
Submitted by Diane Farsetta on
Submitted by Laura Miller on
"The 'green' advertising wave is on, as companies from Ford to General Electric to BP blitz the airwaves with concern for a clean planet," the International Herald Tribune reports.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
"A Congressional investigation of the money that drug companies give as supposed educational grants has found that the payments are growing rapidly and are sometimes steered by marketing executives to doctors and groups who push unapproved uses of drugs." In 2004, 23 drug companies spent $1.47 billion on educational grants, a 20 percent increase from 2003. The U.S.
Submitted by Diane Farsetta on
A "stealth marketing campaign" by Sony in Philadelphia, San Francisco, New York and other large U.S. cities is generating controversy. The "ads" are "black-on-white graffiti" with "wide-eyed cartoon characters riding a PlayStation like a skateboard, licking it like a lollipop or cranking it like a Jack-in-the-Box." A Philadelphia official sent a cease-and-desist letter to Sony, due to its zoning violations.
Submitted by John Stauber on
The New York Times notes that corporations including Ford, Exxon Mobil, BP, General Electric and Alcan "appear to be spending ever-bigger chunks of their advertising budgets to promote" what critics call
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