Submitted by Diane Farsetta on
After the industry group Pharmaceutical Research and Manufacturers of America (PhRMA) issued a voluntary code of conduct for direct-to-consumer (DTC) drug advertising, drug companies "are hoping to skirt the issue" by "getting more executives and experts quoted in major newspapers and magazines and sitting acros
Submitted by Diane Farsetta on
"Philip Morris, the manufacturer of Marlboro ... created a crack team to transform the insides of Britain's upmarket bars and music events, in an attempt to boost its profits," reports The Observer. Marketing documents from 2004 that the newspaper obtained detail how Philip Morris offers gift certificates to bar owners for displaying furniture, ashtrays or vending machines with Marlboro's logo.
Submitted by Bob Burton on
The American Academy of Family Physicians (AAFP) has back-tracked on a decision to prevent No Free Lunch - a group dedicated to curbing drug industry marketing to doctors - from hiring booth space at its annual scientific assembly.
Submitted by Diane Farsetta on
"K Street," the Washington DC street famous for its lobbying firms, "has tinkered with its traditional business model in recent years," reports The Hill.
Submitted by Diane Farsetta on
California's November 8 elections on "several controversial propositions" dealing with state redistricting, the school system, budget and drug prices "could be one of the biggest political scrapes of the year, involving $125 million in ad spending," reports Advertising Age.
Submitted by Diane Farsetta on
The San Francisco Examiner and Independent "agreed Friday to label as advertising a regular restaurant news column the newspapers had used to reward advertisers and solicit ads from eating establishments." Previously, ad salesperson George Habit had written food columns identified only as "special to the Examiner" or "Independent Newspapers." Habit admitted, "I use the column as an initia
Submitted by Sheldon Rampton on
Last month we noted that one of the obstacles facing U.S. military recruiters is "parents who are reluctant to see their kids enlist." Now the army is responding with an advertising campaign targeting parents directly with the slogan, "help them find their strength." Seth Stevenson analyzes the ads and their new slogan, in which "The Army has at last been repositioned as a finishing school.
Submitted by Diane Farsetta on
"When Sears Portrait Studios wanted to lure new mothers, it didn't just order more ads of smiling babies or mail out big coupons," writes the St. Louis Post-Dispatch. Instead, the company hired the Vandiver Group "to create a word-of-mouth marketing campaign in mid-2003." First, Vandiver identified "influentials" - people others look to for information or advice - who are mothers, using phone surveys.
Submitted by Bob Burton on
Mediaweek reports that new voluntary guidelines issued by the Pharmaceutical Research and Manufacturers of America (PhRMA) on Direct-to-consumer advertising "contain few requirements that will add to marketers' ethical and legal burdens in creating drug ads." The guidelines, it reports "do little to go beyond a press release PhRMA issued on July 21, which merely 'enco
Submitted by Sheldon Rampton on
Consumer groups are blasting the pharmaceutical industry's new plan to self-police its drug ads. At Commercial Alert, Gary Ruskin says the new "guiding principles" released by Pharmaceutical Research and Manufacturers of America is "are utterly lacking in principle.
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