Corporate Social Responsibility

BP Loses Australian Bid to Trademark Green

BP advertisement from 2004The High Court of Australia has dismissed a bid by BP to have the green Pantone colour 348C used in its logo registered as its trademark. BP's barrister, David Shavin, requested leave to appeal the lower court's decision that the company can't trademark the colour.

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Blessed Unrest for a Wiser Earth: John Stauber Interviews Paul Hawken

Cover of Blessed UnrestMy first introduction to author Paul Hawken's work was his 1994 book The Ecology of Commerce. It is essential reading for anyone grappling with issues surrounding capitalism, social justice and ecological sustainability. Hawken is, among his plethora of accomplishments, a highly successful businessman, but The Ecology of Commerce pulled few punches in its criticism of even those companies truly trying to set and reach a higher standard of business social responsibility.

WWF Greenwashes Coca-Cola

WWF and Coca-ColaAs Ronald Reagan loved to remark, "There they go again." WWF, the corporate-funded environmental giant often accused of taking greenbacks in return for greenwashing its corporate benefactors,

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Young, Reliable "Activists" Outed as Corporate Spooks

The Happy Valley Coalition protests Solid (Squalid) EnergyA private investigation company, Thompson & Clark Investigations, employed agents to infiltrate environmental, peace and animal rights groups in New Zealand, investigative journalist Nicky Hager has revealed.

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Crisis Management "Gold Standard" Actually Tinny

As many speeches, magazines and books have done previously, the current issue of Fortune magazine calls Johnson & Johnson's (J&J's) response to the 1982 Tylenol capsule poisoning deaths "the gold standard in crisis control." O'Dwyer's PR Daily writes that "the Tylenol story, as comm

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Greenwashing, or "Positioning Environmentalism"

FactoryIn public relations, "the most striking single thing is the rapid growth in which companies are positioning or repositioning their environmentalism," said Burson-Marsteller's managing director of corporate responsibility.

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