Corporate Social Responsibility

Blessed Unrest for a Wiser Earth: John Stauber Interviews Paul Hawken

Cover of Blessed UnrestMy first introduction to author Paul Hawken's work was his 1994 book The Ecology of Commerce. It is essential reading for anyone grappling with issues surrounding capitalism, social justice and ecological sustainability. Hawken is, among his plethora of accomplishments, a highly successful businessman, but The Ecology of Commerce pulled few punches in its criticism of even those companies truly trying to set and reach a higher standard of business social responsibility.

WWF Greenwashes Coca-Cola

WWF and Coca-ColaAs Ronald Reagan loved to remark, "There they go again." WWF, the corporate-funded environmental giant often accused of taking greenbacks in return for greenwashing its corporate benefactors,


Young, Reliable "Activists" Outed as Corporate Spooks

The Happy Valley Coalition protests Solid (Squalid) EnergyA private investigation company, Thompson & Clark Investigations, employed agents to infiltrate environmental, peace and animal rights groups in New Zealand, investigative journalist Nicky Hager has revealed.


Crisis Management "Gold Standard" Actually Tinny

As many speeches, magazines and books have done previously, the current issue of Fortune magazine calls Johnson & Johnson's (J&J's) response to the 1982 Tylenol capsule poisoning deaths "the gold standard in crisis control." O'Dwyer's PR Daily writes that "the Tylenol story, as comm


Greenwashing, or "Positioning Environmentalism"

FactoryIn public relations, "the most striking single thing is the rapid growth in which companies are positioning or repositioning their environmentalism," said Burson-Marsteller's managing director of corporate responsibility.


Spin Doctor Claims Greenwashing Is Dying

E. Bruce Harrison, who began his PR career by helping the pesticide industry attack Rachel Carson and her classic 1962 environmental book "Silent Spring," now proclaims that the era of corporate greenwashing is almost over. In an opinion column, he writes that greenwashing in the 1990's "meant the company was painting over bad stuff with good words.



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