Corporate Social Responsibility

McDonald's Advised to Fight or Fess Up

McDonald's Golden ArchesMcDonald's has been criticized by PR professionals for its response to the recent study by Stanford University School of Medicine and the Lucile Packard Children's Hospital which found that young children preferred foods associated with the company's packaging.

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McCarrott's?

A survey of the impact of marketing on children's taste preferences has revealed the power of McDonald's. Sixty-three preschoolers from low-income families in California were presented with five samples of identical foods and beverages, one in McDonald's packaging and the other in unbranded packaging. They were then asked "to indicate if they tasted the same or if one tasted better." The results?

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Green as in Money

The UK Telegraph notes that "it is not just politicians and rock stars who are trying to persuade people to reduce their carbon footprint. Banks, lenders and fund managers are dreaming up ethical options for environmentally aware customers. ... The question is whether these products really make a difference, or whether it is simply a case of providers jumping on the green bandwagon. ...

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Disclosure May Derail Doctors' Gravy Train

Medicines Australia, the drug industry's peak lobby group, has lost a legal bid to protect member companies from being required to disclose details of hospitality they provide at "educational" events for doctors.

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Spin Doctor for Gates Foundation

Earlier this year, the investments held by the Bill & Melinda Gates Foundation in companies which had adverse health and environmental impacts were scrutinised by the Los Angeles Times. The foundation, which aims to improve health and reduce extreme poverty, said they would review their investment policy, but then subsequently retreated.

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