Submitted by Bob Burton on
McDonald's has been criticized by PR professionals for its response to the recent study by Stanford University School of Medicine and the Lucile Packard Children's Hospital which found that young children preferred foods associated with the company's packaging.
Submitted by Bob Burton on
A survey of the impact of marketing on children's taste preferences has revealed the power of McDonald's. Sixty-three preschoolers from low-income families in California were presented with five samples of identical foods and beverages, one in McDonald's packaging and the other in unbranded packaging. They were then asked "to indicate if they tasted the same or if one tasted better." The results?
Submitted by Diane Farsetta on
On August 6, "when opening statements are set to begin in the trial over Starbucks' anti-union operation, in some ways corporate social responsibility itself will be on trial," writes Daniel Gross.
Submitted by Bob Burton on
The New South Wales Greens have complained to the Australian corporate regulator that Saab's "Grrrrrreen" advertising campaign makes deceptive claims and is greenwashing.
Submitted by Bob Burton on
The New Zealand Government-owned coal mining company, Solid Energy, has had only a limited win with the legal action it launched over a spoof corporate social responsibility
Submitted by John Stauber on
The UK Telegraph notes that "it is not just politicians and rock stars who are trying to persuade people to reduce their carbon footprint. Banks, lenders and fund managers are dreaming up ethical options for environmentally aware customers. ... The question is whether these products really make a difference, or whether it is simply a case of providers jumping on the green bandwagon. ...
Submitted by John Stauber on
CMD's John Stauber is a guest this week on National Public Radio's nationally syndicated On The Media program. You can listen online by clicking here.
Submitted by Bob Burton on
Medicines Australia, the drug industry's peak lobby group, has lost a legal bid to protect member companies from being required to disclose details of hospitality they provide at "educational" events for doctors.
Submitted by Bob Burton on
Earlier this year, the investments held by the Bill & Melinda Gates Foundation in companies which had adverse health and environmental impacts were scrutinised by the Los Angeles Times. The foundation, which aims to improve health and reduce extreme poverty, said they would review their investment policy, but then subsequently retreated.
Submitted by Diane Farsetta on
Poor Adidas, Coca-Cola, General Electric, Johnson & Johnson, McDonald's
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