The director of external relations for Procter & Gamble, Mark Chakravarty, recently told a UK healthcare PR conference that the drug industry is less than popular with the public. "There is a high suspicion of the pharma industry. Greed, dishonesty and fraud are some of its associations. The clinical trial press this week and an increased number of drug scandals add to this image," he said.
Corporate Social Responsibility
Phil Mattera, the research director of Good Jobs First, reflects on the rise and fall of greenwashing during the 1990's and asks whether we are "now seeing a green business boom that will also turn out to be nothing more than hot air?" While a marketing consultancy company, TerraChoice, last year identified what it dubbed as "six sins of greenwashing", Mattera believes that
Waste Management, the U.S. waste disposal company that Rachel's Hazardous Waste News once called "the nation's largest polluter," has been trying to clean up its reputation.
The General Chairman of Indonesia's National Commission for Child Protection, Seto Mulyadi, called tobacco companies' corporate social responsibility programs "hidden cigarette campaigns." Mulyadi said that cigarette companies "do free advertising through their CSR programs." Mulyadi is proposing a complete ban on cigarette advertising in Indonesia, after a study by the country's Pub