Submitted by Judith Siers-Poisson on
The pharmaceutical industry often uses the need for research and development funds as an excuse for exorbitant drug prices. But a new study by Marc-Andre Gagnon and Dr.
Submitted by Sheldon Rampton on
Under the current rules of journalism, writes Edward Wasserman, coverage is rewarded if it "racks up the page-views, attracting audiences through search engines and enabling publishers to charge advertisers more." The problem (which Britney Spears seems determined to demonstrate) is that a story's popularity often has little to do with its importance. "Journalists don't peddle goods, they offer a professional service, a relationship," Wasserman writes.
Submitted by Anne Landman on
![Huckabee's "floating cross" campaign ad](/files/images/huckabee_floating_cross_ad.jpg "Huckabee's "floating cross" campaign ad")
Republican presidential candidate Mike Huckabee defended his controversial "Floating Cross" Christmas ad against charges that he is leveraging religion to boost his campaign, but
Submitted by Judith Siers-Poisson on
Submitted by Judith Siers-Poisson on
'Tis the season of gift giving, and of retailers trying to grab as much of their market share as they can. While encouraging consumerism and excessive consumption, sellers also seek to tap into nobler urges toward benevolence and charity at this time of year.
Submitted by Judith Siers-Poisson on
Fineman PR of San Francisco, California, has released their list of top ten PR blunders of 2007. Topping the list at number one is "No Reporters? No Problem" -- the fake news conference staged by the Federal Emergency Management Agency (FEMA) about their response to the California wild fires.
Submitted by Diane Farsetta on
On a three to two party line vote, the U.S. Federal Communications Commission (FCC) voted to overturn "a 32-year-old ban," allowing "broadcasters in the nation's 20 largest media markets to also own a newspaper." FCC Chair Kevin Martin, who proposed the change, called it "a relatively minor loosening" of media ownership rules.
Submitted by Bob Burton on
In May 2005 General Electric, which is now ranked as the world's tenth largest company, launched its "Ecomagination" PR campaign.
Submitted by Diane Farsetta on
Major food companies are planning "to halt advertising junk food to children under 12 throughout Europe," but in the U.S., McDonald's has found "a nifty way to reach kids ...
Submitted by Diane Farsetta on
"Sixty percent of US consumers polled agree that the government should regulate the sale of violent or mature video games," states a press release from the PR firm Hill & Knowlton (H&K).
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