Submitted by Diane Farsetta on
"Shell, the oil company that recently trumpeted its commitment to a low carbon future ... has quietly sold off most of its solar business," reports Terry Macalister.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
In January 2008, the U.S. Federal Trade Commission (FTC) will "examine carbon offsets and renewable energy certificates that claim to reduce greenhouse gas emissions in one place to offset emissions elsewhere." It's part one of the agency's review of "green" marketing guidelines. The review was initially slated for 2009, but is being moved up due to the rapid increase in marketing things like carbon offset programs, a "$55 million market that is largely unregulated." A legal staffer for the U.S.
Submitted by Diane Farsetta on
Emmy award-winning television reporter Andrea Cambern "might be the most trusted news anchor in Columbus," Ohio, writes Steph Greegor. "So she's believable when she appears in reports reinforcing the notion that the Ohio State University Medical Center is a fine facility. What those clips don't mention is that Ohio State paid Channel 10 for them.
Submitted by Judith Siers-Poisson on
It doesn't pay to be green if you're a retailer, at least according to the Marshal Cohen, chief industry analyst at research firm NPD Group.
Submitted by Diane Farsetta on
"Product placement is hardly a new phenomenon, and the morning [U.S. television] shows long ago mastered the quid pro quo of daily television: Actors give interviews timed to their latest projects; authors are recruited as experts just as their books hit the stores," writes Alessandra Stanley. "But the fourth hour of 'Today' has tipped the balance of the program. ...
Submitted by Diane Farsetta on
As Boston magazine reporter John Gonzalez worked on a profile of Jeremy Jacobs, the executive vice president of the Bruins ice hockey team, "Jacobs's apprehension about the piece appeared only to grow. The day after the story went to press, a lawyer retained by Jacobs sent us a letter inquiring about some of the sources for the article," writes Gonzalez.
Submitted by Diane Farsetta on
Submitted by Anne Landman on
Submitted by Diane Farsetta on
Reporter Nikki Finke, who has been closely covering the ongoing Writers Guild of America (WGA) strike, reports that the studio owners' group, the Alliance of Motion Picture & Television Producers (AMPTP), "during the first days of the strike ... went out and hired Hill and Knowlton, the controversial global public relations and public affairs giant." Finke writes, "Remember that full page ad that ran November 15th in the Los Angeles Times and The New York Times?
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