Controversy Grows over Canadian Skeptics Ad Campaign
Submitted by Bob Burton on
The fallout from the SourceWatch profile on the Canadian global warming skeptics group, Friends of Science (FoS), continues to grow.
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Marketing
Beyond Advertising: The Pharmaceutical Industry's Hidden Marketing Tactics
In early January, the U.S. House Committee on Energy and Commerce began investigating celebrity endorsements in television ads for brand-name drugs. The investigation was sparked by Pfizer's commercials for its best-selling cholesterol drug Lipitor. These direct-to-consumer (DTC) ads feature Dr. Robert Jarvik, a pioneer in the development of the artificial heart. Viewers are not told that Jarvik is not a cardiologist, nor is he licensed to practice medicine. His presentation as a trusted expert, Pfizer presumably hopes, is enough to persuade viewers to ask their doctors for Lipitor by name. And that would help erode the increasing competition from generic alternatives.
Fake vs. Fakes
Submitted by Sheldon Rampton on
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Tapping into Consumer Assumptions
Submitted by Judith Siers-Poisson on
Rep. Al Wynn of Maryland and Rep. Hilda Solis of California have asked the Government Accountability Office to look into the bottled water industry.
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Are Hybrids Putting the Brakes on Greener Options?
Submitted by Judith Siers-Poisson on
French researchers are concerned that consumer demand for hybrid cars, fueled by advertising and PR, is slowing down the development of genuinely sustainable green auto technologies.
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The Big Dirty Hands Behind Wal-Mart's Greenwashing
Submitted by Bob Burton on
Phil Mattera, the research director of Good Jobs First, reflects on the rise and fall of greenwashing during the 1990's and asks whether we are "now seeing a green business boom that will also turn out to be nothing more than hot air?" While a marketing consultancy company, TerraChoice, last year identified what it dubbed as "six sins of greenwashing", Mattera believes that
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GM Runs from RAN, then Discusses Greenwashing
Submitted by Diane Farsetta on
GM's Bob Lutz, in one of the company's fake news spotsIn January, General Motors launched a new website, "GMnext" (which includes a wiki), to mark its 100th anniversary a
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Ad Industry Pushes Back on Product Placement
Submitted by Diane Farsetta on
Shortly after a majority of Federal Communications Commission (FCC) members voted to review disclosure rules for product placement on television, the advertising industry is lobbying the agency to slow down.
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Who's Spinning Who in the U.S. Presidential Race
Submitted by Diane Farsetta on
Republican presidential candidate Mike Huckabee's media team is led by "Kirsten Fedewa, a long-time press adviser from Huckabee's days with the Republican governors' association ... and Alice Stewart, a glamorous Arkansas TV anchor," according to the Belfast Telegraph's rundown of candidate "spinmeisters." Mitt Romney's "press team leaders are ...
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Green PR Guy Adam Werbach Sells Out to 'Saatchi & Saatchi S'
Submitted by John Stauber on
Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today.
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