It's an Increasingly Anti-U.S. World, After All
Submitted by Diane Farsetta on
"With nearly 50 years in marketing, Keith Reinhard knows when a brand is in trouble," Christopher Lee writes in the Washington Post. "Even before the war in Iraq bred new resentment of the United States abroad, the country had developed an image problem, says Reinhard," who in 2004 founded Business for Diplomatic Action, to get U.S. corporations involved in public diplomacy.