Wal-Mart's Changing PR
Submitted by Diane Farsetta on
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Corporations
RJR Tobacco's Push to Keep Smoke-Filled Rooms
Submitted by Bob Burton on
The R.J. Reynolds Tobacco Company is supporting a bid by the Ohio Licensed Beverage Association to amend the Ohio constitution to exempt businesses such as bars, restaurants and bowling alleys from smoking restrictions. The amendment would also override a number of local ordinances banning indoor smoking. To gather 300,000 signatures to put the amendment on the ballot in November, the business lobby is running web advertisements offering $1.50 for each signature collected.
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Food Labeling Lobbying
Submitted by Diane Farsetta on
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Essential2: Better Flacking Through Chemistry
Submitted by Diane Farsetta on
Working with Ogilvy PR, the American Chemistry Council (ACC) launched its "Essential2" PR campaign last year, "to reposition the $550 billion industry as not only imperative, but advantageous to all aspects of modern life." Essential2 includes "national cable TV spots, print ads, and a policymaker education program." PR Week profiles the campaign's outreach to chemical company employees.
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Holy Product Placement, Batman!
Submitted by Diane Farsetta on
"Product placement has become commonplace in movies and TV shows. Now it's coming to comic books -- in part because the industry's two giants, DC and Marvel, are promoting some of their titles as places to reach one of Madison Avenue's most elusive audiences: guys in their 20s," reports Brian Steinberg.
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Beware Industry-Funded Researchers on Drugs
Submitted by Diane Farsetta on
"Whichever company sponsors the trial produces the better antipsychotic drug," researchers concluded in an American Journal of Psychiatry article.
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Fast Food Feeding Frenzy
Submitted by Diane Farsetta on
"McDonald's marketing generals have convened a war council and are hatching a strategy to combat a new attack," reports Advertising Age. The "threat" they face is journalist and author Eric Schlosser. A movie based on Schlosser's 2001 best-seller "Fast Food Nation" comes out later this year, as will his new book, which is aimed at younger readers, "Chew on This: Everything You Don't Want to Know About Fast Food." McDonald's is "worried about a backlash," reports AdAge.
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Advertising Age, April 3, 2006
Did PR's "Pit Bull" Go After Greenpeace?
Submitted by Jonathan Rosenblum on
Greenpeace got IRS’s green light for continued nonprofit tax status last month after an audit, but the whodunit continues, especially in the business press. Did the Exxon Mobil-funded Public Interest Watch (PIW) draw in IRS?
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Fake TV News: See It and Stop It!
Submitted by Diane Farsetta on
Who's behind your news? Without disclosure, you just don't know if the report you're watching about a corporation was secretly funded by and produced for that corporation.
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Pick McMe!
Submitted by Judith Siers-Poisson on
Celebrity spokesmodels are out, and burger-munching everypeople are in under the golden arches.
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