Corporations

Accuracy of Report on Video News Releases Affirmed: CMD Issues Full Rebuttal of RTNDA Claims

The Center for Media and Democracy (CMD) released a full rebuttal of claims made against its April 2006 report, "Fake TV News: Widespread and Undisclosed." The report tracked television stations' use of video news releases (VNRs). The report documented 77 television stations airing VNRs or related materials; not once did stations disclose the client behind the segment. Recently, the Radio-Television News Directors Association (RTNDA), through the law and lobby firm Wiley Rein & Fielding, issued a critique of CMD’s report that misrepresented and distorted the substance of the report. CMD's full, point-by-point rebuttal of RTNDA's critique is available online at: www.prwatch.org/node/5282.

McDonald's Chews Fat with "Independent" Obesity Researchers

When previously spotted pitching in to help the cause of "independent" research involving its products, McDonald's Corp. asked a Connecticut nun to quickly issue an unfinished report about farm workers in order to help the fast food giant fight off a fair wage campaign by migrant tomato pickers.

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GolinHarris Aims To 'Leverage and Deflect' Activists

Global PR firm GolinHarris has unveiled a range of new "practices and products," including one it has dubbed "Engage: Activist Issues Management." The firm explains, "In response to the growing influence of NGOs, GolinHarris has formalized its approach to leverage and deflect the influence of activists on issues ranging from the environment to animal welfare." In

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