Submitted by Diane Farsetta on
The major industry lobby group Pharmaceutical Research and Manufacturers of America (PhRMA) has retained Qorvis Communications "for a national PR campaign to educate the public about the good work done by drug companies and the important role they play in developing n
Submitted by Sheldon Rampton on
"As Wal-Mart Stores struggles to rebut criticism from unions and Democratic leaders, the company has discovered a reliable ally," report Michael Barbaro and Stephanie Strom: "prominent conservative research groups like the American Enterprise Institute, the Heritage Foundation and the
Submitted by Bob Burton on
Coca-Cola's new advertising campaign - titled "Drink, Choose, Live" - is aimed at reassuring parents that it has products other than soft drinks. The company states, "If you're not in the mood for water, it's OK to also reach for something else you enjoy, like juice or a soft drink.
Submitted by Bob Burton on
The specialty drug manufacturer Morton Grove Pharmaceuticals has filed a legal suit against the Ecology Center of Ann Arbor, Michigan. The drug company is upset at the Center's opposition to the continued use of lindane as a fallback treatment for head lice.
Submitted by Diane Farsetta on
"Regulators usually don't negotiate their budgets with the industries they oversee," writes Anna Wilde Mathews, but the U.S. Food and Drug Administration does. In the early 1990s, drug companies started paying the FDA millions of dollars in user fees, to speed the drug approval process.
Submitted by Diane Farsetta on
"It seems what young student journalists would be 'learning' from this experience is how to take a free trip and meals from one of the company's larger corporations," wrote University of North Carolina business journalism professor Chris Roush. He had just received an email from one of General Motors' PR people, asking for help in promoting GM's "First College Journalists Event," in Las Vegas on September 9 and 10.
Submitted by Diane Farsetta on
Wal-Mart's new television ads promote "its health care plans, charitable contributions and positive impact on the American economy" in "unusually detailed terms." In one ad, the narrator says, "Our low prices save the average working family $2,300 a year. Which buys a lot of things -- and a whole lot of freedom." Wal-Mart's Robert McAdam stated, "These ads are more direct than anything we have done before." The New York Times' Michael Barbaro compares them to political campaign ads.
Submitted by Diane Farsetta on
The electronic voting machine company Election Systems & Software (ES&S) "agreed to a $750,000 settlement that resolves complaints filed after its software caused delays for some Indiana voters and election officials during the state's May primary," reports the Associated Press.
Submitted by Diane Farsetta on
PR Week's "Toolbox" column provides tips on how to increase the effectiveness of various PR techniques. But in the August 15, 2006, issue, the feature hints at union-busting techniques. The question is how "to reduce the level of acrimony, improve communications, and facilitate a more pleasant outcome" to labor disputes.
Submitted by Jonathan Rosenblum on
The Institute for International Research notes that it is transmitting information about its September 2006 corporate social responsibility meeting in Dubai solely via the web in order to conserve paper. But one of IIR's sessions--the "CSR Bazaar"-- might lead some to wonder if the organization sees the forest or only the trees.
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