Corporations

Carbon Neutral: A New Frontier for Spin?

Voluntary carbon trading markets in the United States have doubled in volume over the past year, demonstrating that companies and consumers increasingly seek to offset their role in creating greenhouse gasses by fostering reductions in carbon elsewhere. But the market lacks quality control and a reliable referee. Some companies may take more interest in pushing brand identity than good works.

No

Philip Morris’s Project Sunrise: Wake Up and Smell the Efforts to Undermine Public Health

An article published in the medical journal Tobacco Control reveals Philip Morris' "Project Sunrise" (1995-2006), a long-term plan to bolster the social acceptability of smoking and ensure the company's future.

No

Wal-Mart Pours on the PR

Wal-Mart is launching a massive PR blitz to try to staunch the criticism it receives from concerned consumers and activists working on issues like labor, the environment, healthcare and human rights. The TV broadcast ads on network and cable channels will focus on "Sam's Dream," referring to founder Sam Walton.

No

Illinois Power Company Cash Lines "Consumer Group" Coffers

An apparent astroturf group calling for an end to an electricity rate freeze received $10 million for its programs from ComEd, the largest power company in Illinois. An administrative law judge with the Illinois Commerce Commission has ordered an investigation of financial ties between the company and the group Consumers Organized for Reliable Electricity (CORE).

No

One Hand Gives, The Other Takes Away

One of the projects funded by the Bill & Melinda Gates Foundation has been to immunize children living in Ebocha, Nigeria. But at the same time the foundation owns shares in the French oil company, Eni, that pollutes the residents air and water by the open air burning of gas considered to be waste.

No

Frequent Flyer

After resigning from British Airways (BA) amidst an investigation into allegations of price-fixing in the airline industry, Iain Burns has been appointed as the head of Corporate Communications at Etihad Airways (EA). EA is the national airline of the United Arab Emirates. In June 2006 the U.K.

No

Google Books vs. Open Culture

Concerned at the implications of Google's attempt to build an online digital library, a splinter group called the Open Content Alliance has launched a not-for-profit effort to scan the collections of major libraries and make them available online. "You are talking about the fruits of our civilization and culture.

No

The Path to a Pink Slip

As a reporter for Environmental Science and Technology (ES&T), a small industry trade publication, Paul Thacker discovered an entire industry built around spinning science for the purpose of confusing the public while benefiting big business. He wrote exposés documenting the tobacco and oil industry ties of Steven Milloy's junkscience.com, which purports to debunk bad science about issues such as global warming.

No

World Diamond Council Seeks to Sterilize "Blood Diamond"

Concerned about consumer backlash, the World Diamond Council (WDC) has pumped $15 million into a public relations and education campaign to respond to the new movie "Blood Diamond." The film, starring Leonard DiCaprio, opened to generally good reviews and ranked among the top ten in popularity during the holiday season.

No

All I Want for Christmas Is an End to Stealth Marketing

Charlie "was a hip-hop artist, very 'street.' ... He started a blog, alliwantforxmasisapsp.com, where he mused in urban patois about how his cousin Pete really, really wanted a Sony PSP for Christmas." The website was a "flog," or fake blog, launched by Sony to market the game system. "Sony's admission ...

No

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