Public Relations

PR Firm Sought To Spin Nuclear Waste Concerns

The U.S. Department of Energy's (DoE's) "division in charge of disposal and storage of spent nuclear fuel and radioactive waste, notably the controversial Yucca Mountain project, is on the hunt for a PR firm to develop its communications and public outreach," reports O'Dwyer's.

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Unilever: "Viva Marketing!"

The multinational consumer product company Unilever "has launched ViveMejor, a multimedia marketing initiative that targets the Hispanic community" in the U.S. The PR firm Edelman's multicultural practice is heading communications for the campaign. The campaign includes a magazine, "distributed for free at grocery stores and online ...

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