A scathing item by Tony Seideman ravages Microsoft's PR tactics, arguing that "the company's internal story is so far from what others are seeing that it is enraging members of the media who would rather be friendly, straining people's credibility and ultimately harming its own interests." Through its media relations operatives at Waggener Edstrom, Microsoft has tracked its press coverage with "spreadsheet precision and wooed select tech reporters for key media outlets via command audiences with Bill." The result, Seideman says, is a cult-like atmosphere within the company: "There is a poin
TJFR, a publisher of media insider news for the PR industry, has launched a new publication, the Environmental News Reporter, to provide "in-depth intelligence on the nation's most important environmental news organizations and journalists." TJFR says having this information will help public relations pros "manage potentially negative situations." TJFR's other publications include the Business News Reporter and the Health News Reporter.