Public Relations

Nuclear's Resurgence Helped by PR

Submitted by Laura Miller on

PR trade newsletter The Holmes Report credits good public relations as part of the nuclear industry's come back, noting that ongoing campaigns in Washington DC have been very successful in winning the support of opinion leaders. Companies have also been active on the "grassroots" front. The Exelon Corporation, which owns almost one-fifth of the nation's 103 nuclear facilities, points to its open houses and media roundtables for building industry credibility.

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Main Source: 
Holmes Report, July 2, 2001
Topics: 
Nuclear Power
Public Relations

Edelman Takes On NGOs

Submitted by Sheldon Rampton on

The Edelman PR firm has been conducting seminars driven by the realization that "Non-governmental organizations affect business like never before. From the WTO protests in Seattle to the battle over genetically-modified organisms and food, NGOs have become the new 'super brands' in global governance.

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Main Source: 
http://www.edelman.com/edelman_newsroom/NGO/
Topics: 
Activism
Public Relations

Fenton Communications Helps Rainforest Action Network

Submitted by Laura Miller on

Fenton Communications is helping the Rainforest Action Network respond to a conservative non-profit group's claims that RAN illegally uses tax-deductible donations to fund its advocacy campaigns. In a move that could begin what the Wall Street Journal called a "war of the non-profits," Washington, D.C.-based Frontiers of Freedom, which bills itself the "antithesis" of the green movement, has urged the Internal Revenue Service to revoke RAN's tax-exempt status.

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Main Source: 
O'Dwyer's PR Daily, June 25, 2001
Topics: 
Environment
Public Relations

Weber Shandwick Worldwide Wins UK McDonalds Account

Submitted by Laura Miller on

PR firm giant Weber Shandwick Worldwide will represent McDonald's in the United Kingdom. WSW will address food safety issues and how McDonald's will deal with the UK's plan to restructure its agriculture sector in the aftermath of mad cow and foot and mouth disease.

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Main Source: 
O'Dwyer's PR Daily, June 19, 2001
Topics: 
Public Relations

"PR Man" Reviewed

Submitted by John Stauber on

"PR Man," which opened in New York city on June 15, will run for the next two weekends through July 1. Written and directed by Robert Lyons, and based on Toxic Sludge Is Good For You by John Stauber and Sheldon Rampton, the play examines one PR man's strategic damage control surrounding a grassroots protest of "bio-soil" -- toxic sludge used as fertilizer. Bogus experts, seduction, and crafted deniability fuel a momentum that even he can't control in this fast-paced, sexually-charged comic drama.

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Main Source: 
Marion Appel, for Spin of the Day
Topics: 
Public Relations

Guest Choice & "The Food Police" Make Strange Bedfellows

Submitted by John Stauber on

Lobbyist Rick Berman runs the DC-based Guest Choice Network, a mean and nasty PR operation serving the tobacco, booze and food industries. (See PR Watch Volume 8 #1 for the inside scoop on Berman & Co.) His favorite target is often Michael Jacobson's "food police" at the Center for Science in the Public Interest (CSPI).

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Main Source: 
6/17/01 CSPI letter to NYT, and Guest Choice Network
Topics: 
Food Safety
Lobbying
Public Relations

PRSA Announces 2001 Silver Anvil Award Winners

Submitted by Laura Miller on

In its annual display of PR for PR, the Public Relations Society of America (PRSA) passed out Silver Anvil Awards to 46 winners during a ceremony held at Equitable Tower in New York City. According to a PRSA news release, the Silver Anvil (symbolizing the forging of public opinion) is annually awarded to public relations practitioners who, in the judgement of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.

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Main Source: 
PRSA, June 15, 2001
Topics: 
Public Relations

Who's Flacking for Whom?

Submitted by Sheldon Rampton on

Curious to know which PR firms are working for Coca-Cola? Answer: Dublin & Assocs.; Manning Selvage & Lee; Robinson Assocs.; College Hill, U.K.; Icon Group; and Crawley Haskins. How did we find this out? Simple. We just used the handy "client search tool" on the website of O'Dwyer's PR Daily. Go ahead, try it yourself. Just enter a company's name and hit the submit button:

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Main Source: 
http://www.odwyerpr.com/
Topics: 
Public Relations

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