Public Relations

Mark Penn, Hillary Clinton and Big Tobacco

Mark Penn, CEO of the global PR firm Burson-Marsteller (B-M) and president of the polling firm Penn, Schoen and Berland Associates (PSB), feels misunderstood.

Penn was recently in the news when several union officials expressed concern that Democratic Presidential aspirant Hillary Clinton had hired him as a "key strategic adviser," even though B-M has a specialist unit that advises clients on defeating union campaigns. Not surprisingly, Clinton's campaign shrugged off the criticism, insisting that he is a "vital member of our team." In an email to Atlantic Online, Penn wrote that that he had "never personally done such [anti-labor] work" and insisted that he has "strong personal sympathies with the labor movement." (Why someone who proclaims their pro-labor sympathies would even head up a PR firm that runs an anti-labor unit went unexplained.) Even if one accepts Penn's explanation at face value, it left me wondering who he had worked for.

A little digging reveals that, for well over two decades, both Penn and his opinion polling company have advised the tobacco industry on how to counter the campaigns of the tobacco control movement. Based on internal tobacco industry documents, it is clear that Penn and his colleagues have little personal sympathy for those promoting policies that put public health ahead of the interests of the tobacco industry.

Supply Side Pundits

Karl Grossman, a professor of journalism at the State University of New York and host of the nationally aired TV program Enviro Close-Up, recounts that the "overwhelming majority" of the pitches he and his producer receive are from "conservative public relations companies promoting conservative guests." Grossman observes that "in terms of volume and intensity, there's nothing comparable from the progressive world.

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PR vs. PR on Climate Change

James Hoggan, a long time Canadian PR pro, represents a slew of big corporations and trade associations. But Hoggan is also the chair of the David Suzuki Foundation, a leading environmental organization, and he has been using his DeSmogBlog to heap shame and ridicule upon his colleagues in the PR business over the issue of global climate change.

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Disclosure May Derail Doctors' Gravy Train

Medicines Australia, the drug industry's peak lobby group, has lost a legal bid to protect member companies from being required to disclose details of hospitality they provide at "educational" events for doctors.

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Spin Doctor for Gates Foundation

Earlier this year, the investments held by the Bill & Melinda Gates Foundation in companies which had adverse health and environmental impacts were scrutinised by the Los Angeles Times. The foundation, which aims to improve health and reduce extreme poverty, said they would review their investment policy, but then subsequently retreated.

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