The Burson-Marsteller PR firm did pro bono communications and media relations support for America's Health Care at Risk: Finding a Cure, which is billed as "a bi-partisan conference bringing together major stakeholders in the health care debate for a high-level dialogue aimed at generating real and lasting solutions." While organizers of the conference were thrilled to have the free help, they may have been wise to check on B-M's health credentials.
While the closing of 600 Starbucks stores is bad news for the 12,000 baristas who will lose their jobs, it's an economic plus for others. The coffee giant is ramping up PR efforts to shape its message about its contraction.
For Richard A. Clarke, the former Bush administration security advisor whose tell-all book was denounced as a betrayal four years ago, the current White House attacks on former press secretary Scott McClellan are reminiscent of what he went through. "It's like an echo chamber," he told Comedy Central's The Daily Show.
The pharmaceutical company Pfizer "is preparing an advertising and public-relations campaign to counter concerns about its antismoking drug Chantix, once trumpeted as a potential billion-dollar-a-year blockbuster." So far, Pfizer has "run ads in five major newspapers in which its medical director explains Chantix's risk-benefit balance." The drug company will soon "start hosting ro