Researchers Uncover How Tobacco Companies Use Menthol
Submitted by Anne Landman on
No
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Marketing
The Army National Guard Wants to Rock You
Submitted by Judith Siers-Poisson on
The Army National Guard is launching a new recruiting campaign, called the "Rock Star Hero Challenge." Developed by RedPeg Marketing, the effort focuses on venues where the Guard expects its target demographic to be: music festivals, NASCAR events, and fishing tournaments.
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The White House Exploited Lynch and Tillman to Market Their Wars
Submitted by Bob Burton on
A U.S. House of Representatives committee has released a report investigating the White House's media management efforts over the death from friendly fire of Army Ranger Pat Tillman and the rescue from an Iraqi hospital of Private Jessica Lynch.
No
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Closer Scrutiny for Drug Companies' Impact on Mental Health
Submitted by Judith Siers-Poisson on
As CMD recently reported, the Pharmaceutical Research and Manufacturers of America, or PhRMA, have instituted a voluntary, and therefore unenforceable, code to guide drug makers' relationships with doctors.
No
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Drug Companies Move to Regulate Themselves, Before Anyone Else Does
Submitted by Judith Siers-Poisson on
The Pharmaceutical Research and Manufacturers of America (PhRMA) has announced a ban on giving branded items to doctors. The pens, notepads, mugs and other gifts are ubiquitous in medical offices. Some, like Senator Herb Kohl, think it is a step in the right direction. "We've been pushing to see reforms like this for some time now.
No
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McCain Jokes (Again) About Killing Iranians
Submitted by Anne Landman on
No
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Eli Lilly Fined for Breaching Australian Ban on Direct-to-Consumer Ads
Submitted by Bob Burton on
Eli Lilly has been fined A$60,000 for issuing a media release promoting a version of its erectile dysfunction drug Cialis despite an Australian ban on direct-to-consumer advertising. In April Eli Lilly released Cialis Once-a-Day. To coincide with its launch, the company issued a media release headlined "New research reveals scheduled sex a turn-off," which promoting the results of a Lilly-commissioned opinion poll.
No
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What the $&@%?! Authentic Fake-Reality Ads Are Grabbing Viewers' Attention
Submitted by Anne Landman on
Advertisers are increasingly writing swear words into television commercial scripts just so they can bleep them out.
No
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"Voluntary Marketing Standards" Mask Marketing Reality
Submitted by Anne Landman on
A BBC investigation has found British American Tobacco (BAT) violating its own voluntary international marketing standards in Nigeria,
No
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People Want to Know What Docs Are Taking
Submitted by Judith Siers-Poisson on
Americans think that doctors are influenced by drug companies and want to know about gifts given to their healthcare provider, according to a national survey by the non-profit Prescription Project. Over two-thirds of those surveyed would support legislation that would require drug companies to disclose gifts to doctors.
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