Marketing

The Army National Guard Wants to Rock You

The Army National Guard is launching a new recruiting campaign, called the "Rock Star Hero Challenge." Developed by RedPeg Marketing, the effort focuses on venues where the Guard expects its target demographic to be: music festivals, NASCAR events, and fishing tournaments.

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The White House Exploited Lynch and Tillman to Market Their Wars

A U.S. House of Representatives committee has released a report investigating the White House's media management efforts over the death from friendly fire of Army Ranger Pat Tillman and the rescue from an Iraqi hospital of Private Jessica Lynch.

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Drug Companies Move to Regulate Themselves, Before Anyone Else Does

The Pharmaceutical Research and Manufacturers of America (PhRMA) has announced a ban on giving branded items to doctors. The pens, notepads, mugs and other gifts are ubiquitous in medical offices. Some, like Senator Herb Kohl, think it is a step in the right direction. "We've been pushing to see reforms like this for some time now.

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Eli Lilly Fined for Breaching Australian Ban on Direct-to-Consumer Ads

Eli Lilly has been fined A$60,000 for issuing a media release promoting a version of its erectile dysfunction drug Cialis despite an Australian ban on direct-to-consumer advertising. In April Eli Lilly released Cialis Once-a-Day. To coincide with its launch, the company issued a media release headlined "New research reveals scheduled sex a turn-off," which promoting the results of a Lilly-commissioned opinion poll.

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People Want to Know What Docs Are Taking

Open pill blister packAmericans think that doctors are influenced by drug companies and want to know about gifts given to their healthcare provider, according to a national survey by the non-profit Prescription Project. Over two-thirds of those surveyed would support legislation that would require drug companies to disclose gifts to doctors.

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The Swift Boating Begins in August

Saying "we believe the media whitewashed the candidate," the president of Regnery Publishing announced an August release for a book titled "The Case Against Barack Obama: The Unlikely Rise and Unexamined Agenda of the Media's Favorite Candidate." The PR firm Creative Response Concepts (CRC) is promoting the book.

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