Corporations

Thanks to Chantix, Quitting Smoking May Be Hazardous, Too

antismoking drug ChantixThe pharmaceutical company Pfizer "is preparing an advertising and public-relations campaign to counter concerns about its antismoking drug Chantix, once trumpeted as a potential billion-dollar-a-year blockbuster." So far, Pfizer has "run ads in five major newspapers in which its medical director explains Chantix's risk-benefit balance." The drug company will soon "start hosting ro

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Marketing with Meaning Still Means You're Selling Something

The WPP Group's online advertising firm Bridge Worldwide offers its clients what it calls "marketing with meaning." For ConAgra, the firm created the "Start Making Choices" website, which "conveys nutrition, exercise and other well-being tips from cardiologist James Rippe ...

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GMA Is Fueling the Ethanol Backlash

ear of corn on stalkThe Grocery Manufacturers Association (GMA) "has been leading an 'aggressive' public relations campaign ... in an effort to roll back ethanol mandates that passed in last year's energy bill," reports Anna Palmer.

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Healthcare Privacy Laws Quietly Assist Fundraising

stethoscope on walletWhen a patient checks into a hospital or goes to see a doctor, they are typically handed a booklet called "Notice of Privacy Practices" and are asked to sign a document acknowledging that they received the information. Patients assume that these "privacy practices" are in place to protect their personal information and that doctors and hospitals will keep their information in strictest confidence.

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Thanks for the Mercury

It isn't every day that a state's largest polluter is honored. It helps when the polluter -- and its buddies -- helped found and advise the group giving the award. The Maryland-based Wildlife Habitat Council gave biodiversity conservation awards to 21 companies, including the Lafarge cement plant in Ravena, New York. The award was for Lafarge's 150-acre Deer Mountain Nature Preserve. The honor was not publicized until the company came under fire for mercury contamination near a local high school.

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The Biggest Loser Is the Biggest Placer

According to the Nielsen Company, product placements on broadcast television increased 39 percent during the first quarter of 2008. All told, there were 117,976 brand occurrences on cable and broadcast networks in the first three months of the year. The show with the most product placements was NBC's "The Biggest Loser," followed by "American Idol" on Fox, "The Apprentice" on NBC, "Deal or No Deal" on NBC, and "Extreme Makeover Home Edition" on ABC.

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