Submitted by Bob Burton on
A U.S. House of Representatives committee has released a report investigating the White House's media management efforts over the death from friendly fire of Army Ranger Pat Tillman and the rescue from an Iraqi hospital of Private Jessica Lynch.
Submitted by Judith Siers-Poisson on
As CMD recently reported, the Pharmaceutical Research and Manufacturers of America, or PhRMA, have instituted a voluntary, and therefore unenforceable, code to guide drug makers' relationships with doctors.
Submitted by Judith Siers-Poisson on
The Pharmaceutical Research and Manufacturers of America (PhRMA) has announced a ban on giving branded items to doctors. The pens, notepads, mugs and other gifts are ubiquitous in medical offices. Some, like Senator Herb Kohl, think it is a step in the right direction. "We've been pushing to see reforms like this for some time now.
Submitted by Anne Landman on
Submitted by Bob Burton on
Eli Lilly has been fined A$60,000 for issuing a media release promoting a version of its erectile dysfunction drug Cialis despite an Australian ban on direct-to-consumer advertising. In April Eli Lilly released Cialis Once-a-Day. To coincide with its launch, the company issued a media release headlined "New research reveals scheduled sex a turn-off," which promoting the results of a Lilly-commissioned opinion poll.
Submitted by Anne Landman on
Advertisers are increasingly writing swear words into television commercial scripts just so they can bleep them out.
Submitted by Anne Landman on
A BBC investigation has found British American Tobacco (BAT) violating its own voluntary international marketing standards in Nigeria,
Submitted by Judith Siers-Poisson on
Americans think that doctors are influenced by drug companies and want to know about gifts given to their healthcare provider, according to a national survey by the non-profit Prescription Project. Over two-thirds of those surveyed would support legislation that would require drug companies to disclose gifts to doctors.
Submitted by Diane Farsetta on
Saying "we believe the media whitewashed the candidate," the president of Regnery Publishing announced an August release for a book titled "The Case Against Barack Obama: The Unlikely Rise and Unexamined Agenda of the Media's Favorite Candidate." The PR firm Creative Response Concepts (CRC) is promoting the book.
Submitted by Diane Farsetta on
"Horrified directors of global marketing giant Young & Rubicam have begun a sell-off of their holdings in Zimbabwe, after learning the company's head was behind Robert Mugabe's election campaign image makeover," reports Rowan Philp.
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