Media

Ambassadors Needed for McDonaldLand

McDonald's Golden ArchesMcDonald's director of U.S. marketing admits, "Going by what we're hearing from consumers, awareness is a little bit low about quality." So the fast food giant will launch a "McDonald's Brand Advocate program" in early 2008, with help from the PR firm GolinHarris.

No

Chemical Reaction

Andrea Gawrylewski reports that an email from an "ACS insider," who insisted on anonymity, alleges that bonuses paid to executives of the American Chemical Society are tied to the profits of the publishing division and that this is why the society is opposing open-access publishing.

No

Lights, Camera, PhRMA

Buffeted by bad press from recalls of dangerous drugs and public bitterness over high drug prices, the drug industry has decided to cure its ailing image by sponsoring its own TV talk show, hosted by Billy Tauzin, the former GOP congressman who now heads the Pharmaceutical Research and Manufacturers of America (PhRMA).

No

New Participatory Project: What was Big Tobacco's "Project Big Boy"?

What was Brown & Williamson's "Project Big Boy"? CMD launched the TobaccoWiki project to answer questions just like that (the answers are usually not very pretty) by enlisting citizens like you to mine the millions of pages of previously-secret, internal tobacco industry documents now posted on the Internet. Spending even a few minutes to find an interesting nugget of information about what this project involved would be helpful, so why not give it a spin?

Yes

Time To Pay for Payola Pundit Armstrong Williams

Perhaps, in the case of Armstrong Williams, the third time will be the charm.

Armstrong WilliamsThe first two official investigations failed to hold anyone accountable for what can only be described as a textbook case of government propaganda. The results of the third investigation, by the Federal Communications Commission, were announced recently (PDF file). The FCC found Williams and two media companies to be at fault, issuing a citation against Williams and proposing fines of $40,000 against Sonshine Family Television and $36,000 against Sinclair Broadcast Group.

Pages

Subscribe to Media