Discovery Communications is spending $100 million to re-make its home television network into "Planet Green," the first television channel devoted entirely to environmentally-themed programming.
John Stodder has written the most interesting commentary I've seen from within the public relations industry about former Bush administration press secretary Scott McClellan's new book. It's interesting in part because Stodder is an interesting figure. For those who remember this sort of thing, he was one of two executives at the Fleishman-Hillard PR firm (the other was Douglas Dowie) who were convicted in May 2006 of multiple counts of conspiracy and fraud in a scheme to overbill the city of Los Angeles for public relations consulting services.
If producers anticipated that the new movie "Sex and the City" might be a marketing bonanza, it did not disappoint. Vanity Fair magazine sent two reporters to view the movie and count the number of promotional products that appeared on-screen, including any blatantly-mentioned brand names.
"As they duel over how best to deal with Tehran," Senators John McCain and Barack Obama "are exaggerating what's known about Iran's nuclear program," reports Jonathan Landay. "The U.S. intelligence community ... thinks that Iran halted an effort to build a nuclear warhead in mid-2003, and the U.N.
Dunkin' Donuts pulled an online ad for frozen lattes featuring domestic maven Rachael Ray after receiving complaints from right-wing bloggers, including conservative FOX News commentator
On Saturday the Democratic National Committee Rules and Bylaws Committee will meet to decide the fate of Florida and Michigan's delegates to the Democratic National Convention. As DNC members, the 30 rules committee members are all superdelegates and also have a vote at the convention. Between them, 13 have endorsed Hillary Clinton, eight have endorsed Barack Obama and nine are uncommitted. They also include one DNC member from Michigan (uncommitted) and one from Florida (endorsing Hillary), who are unable to cast a vote concerning their home states. (See the full membership here.) The committee will hear challenges to its earlier ruling that Michigan and Florida's delegates would not be seated at the national convention, with their votes thus not counting towards the presidential nomination. Bringing the challenges are Florida superdelegate and DNC member Jon Ausman (undeclared for either Clinton or Obama) and a representative from Michigan's state democratic party. Other representatives from the two state parties and the presidential campaigns will also make their case to the committee. The committee will hear three specific challenges:
Former MSNBC correspondent Jessica Yellin admitted on CNN’s Anderson Cooper 360 last night that during the run-up to the war, "the press corps was under enormous pressure from corporate executives, frankly, to make sure that this was a war that was presented in a way that was consistent with the patriotic fever in the nation and the president's high approval ratings." Appearing as part of a panel discussing Scott McClellan’s book, What Happen
The WPP Group's online advertising firm Bridge Worldwide offers its clients what it calls "marketing with meaning." For ConAgra, the firm created the "Start Making Choices" website, which "conveys nutrition, exercise and other well-being tips from cardiologist James Rippe ...