Public Relations

Waste Not, Want Not for Friends on the Campaign Trail

After top campaign aides resigned over unsavory lobbying activities, Republican presidential candidate John McCain "adopted a five-point policy ... to help restore his reputation as a Washington reformer," reports the Wall Street Journal.

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Damage Control All Over Again

For Richard A. Clarke, the former Bush administration security advisor whose tell-all book was denounced as a betrayal four years ago, the current White House attacks on former press secretary Scott McClellan are reminiscent of what he went through. "It's like an echo chamber," he told Comedy Central's The Daily Show.

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Thanks to Chantix, Quitting Smoking May Be Hazardous, Too

antismoking drug ChantixThe pharmaceutical company Pfizer "is preparing an advertising and public-relations campaign to counter concerns about its antismoking drug Chantix, once trumpeted as a potential billion-dollar-a-year blockbuster." So far, Pfizer has "run ads in five major newspapers in which its medical director explains Chantix's risk-benefit balance." The drug company will soon "start hosting ro

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Marketing with Meaning Still Means You're Selling Something

The WPP Group's online advertising firm Bridge Worldwide offers its clients what it calls "marketing with meaning." For ConAgra, the firm created the "Start Making Choices" website, which "conveys nutrition, exercise and other well-being tips from cardiologist James Rippe ...

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GMA Is Fueling the Ethanol Backlash

ear of corn on stalkThe Grocery Manufacturers Association (GMA) "has been leading an 'aggressive' public relations campaign ... in an effort to roll back ethanol mandates that passed in last year's energy bill," reports Anna Palmer.

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Tiger Woods Caddies for Chevron

In early April, the global oil company Chevron announced that it has entered into a five-year deal with the foundation created by the professional golfer, Tiger Woods. Woods proclaimed that "Chevron has a track record and a commitment to bettering the communities where they operate." Chevron's record, such as its partnership with the Burmese military dictatorship on the Yandana gas pipeline is "certainly nothing with which Woods should want his name attached," writes Dave Zirin in The Nation.

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