Public Relations

The PR Firm for "Evil"

After it was revealed that the floundering American International Group (AIG) had hired Burson Marsteller (B-M) as one of its PR advisers, Rachel Maddow, the host of “The Rachel Maddow Show” on MSNBC, wondered who else the firm had worked for. After a scathing review of their past clients -- including the Argentinean military dictatorship, Philip Morris, and Romanian dictator Nicolae Ceaucescu -- Maddow concluded that "when evil needs public relations, evil has Burson-Marsteller on speed dial.” In response, B-M CEO Mark Penn wrote an internal email to staff claiming that Maddow "significantly mischaracterized the nature of the firm's past." In the email, which was leaked to PR Week, Penn wrote that "we are and should be proud of the work we do. ... While we can't spend our time responding to every attack that comes our way over the internet or cable television, I do think it is important that I reach out to each of you to let you know that we have a good story to tell about the work we do."

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Before Blackwater Had Xe, PM Had NewCo

First of all, we want our name changed from 'cockroach' to 'companion beetle.'After years of bad press over no-bid contracts and massacres of Iraqi civilians, the private military contractor Blackwater Worldwide has changed its name to the cryptic "Xe" (pronounced "Zee"). In an eerily similar move, disgraced sub-prime mortgage lender Countrywide announced that its new name is the smooth-sounding "Bank of America Home Loans." Rounding out the triumvirate of chameleons, Baghdad's Abu Ghraib Prison, made infamous worldwide for the torture and abuses perpetrated inside its walls by both Saddam Hussein and the U.S. government, is changing its name to "Baghdad Central Prison."

"Change" Meets Front Groups for the Status Quo

Following President Barack Obama's first address to Congress, which highlighted policy goals "ranging from expanding health-care coverage to cutting farm subsidies to cutting wasteful defense projects," corporate front groups are fighting back.

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Getting Consumers to Pay Now for Nukes Later

Georgia Power, a subsidiary of the energy utility Southern Power, has mounted an intensive lobbying campaign for legislation that would allow it to bill customers now for as much as $2 billion of the $14 billion price tag of two new nuclear reactors proposed for the Vogtle power station.

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