Public Relations

"Countrywide" Goes the Way of "Blackwater"

Countrywide Financial, the company infamous for its role in the subprime mortgage crisis, is now called "Bank of America Home Loans." Bank of America, which purchased Countrywide in July 2008, is using the name change "to separate itself from Countrywide's reputation," reports the Wall Street Journal.

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PR Firms Pay for Video Play Online

Fake news isn't just for TV newscasts anymore. "The Web's evolving ability to tap niche audiences is expanding the scope of guaranteed placement," or paying to place PR videos. "For our Web distribution, we guarantee placement on major news sites, including Google News [and] MSN," explained PR executive Doug Simon.

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No Credit for Bankers

The former chairman of the banking and insurance group HBOS, Lord Stevenson, and chief executive Andy Hornby, along with the Royal Bank of Scotland's Sir Tom McKillop and Sir Fred Goodwin, appeared before a British parliamentary committee and profusely apologized for their role in the financial meltdown of the banks they had directed. If the four thought their apologies would garner sympathy, they misread the public mood.

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Cessna Urges Executives to Fly with Pride

"Pity the poor executive who blinks. ... True visionaries will continue to fly," a new ad campaign by Cessna Aircraft defiantly states. The company saw a "sudden drop in demand for private airplanes of all sizes," which it believes is due not only to the recession, but also to the "unexpected public backlash that erupted after the chief executives of Ford Motor Co., Chrysler LLC and General Motors Corp.

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Consultants Rush in to Help Russia

St. Basil's Cathedral on Red Square, MoscowThe public relations firm Ketchum, which "works with the highest levels of Russia's Government and the state-owned energy monopoly Gazprom," has hired the Alston & Bird lobby firm to work on the account. The lobby firm "of former Senate Majority Leaders Bob Dole and Tom Daschle will deal with trade, energy, economic and politico-military issues at a $35K-a-month rate," at least through the end of May 2009, reports O'Dwyer's. Russia paid Ketchum $2.9 million from August 2008 to January 2009. The PR firm helped Russia finesse its invasion of Georgia in August 2008 and its cutting off natural gas supplies to Ukraine. The firm secured a CNN interview for Vladimir Putin, "coordinated President Dmitry Medvedev's Council on Foreign Relations event (in November 2008), organized a meeting for Washington reporters with Kremlin spokesperson Alexey Pavlov and arranged a Wall Street Journal meeting with Gazprom deputy chairman Alexander Medvedev." Previously, Ketchum placed Russia-themed paid supplements in the Washington Post and helped Putin become Time magazine's "Person of the Year" for 2007.

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Free Kick for Clothing and Footwear Front Group

The U.S. Consumer Product Safety Improvement Act, which was passed in the wake of controversy over the manufacturing standards of Chinese toy companies, set new lead limits for toys, clothes and other products which are aimed at children under 12. Associated Press reports that the Coalition for Safe and Affordable Childrenswear -- which it states "represents manufacturers and family business workers" -- is leading the protests against the new standards.

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