Public Relations

The Clean Coal Bait and Switch

David Roberts, an environmental writer for Grist.com, has written a great critique of the coal industry's "clean coal" campaign, pointing out that "it's an obvious scam -- easily exposed, easily debunked. Just because it's obvious, though, doesn't mean the media won't fall for it. Indeed, the entire 'clean coal' propaganda push is premised on the media's gullibility." Roberts notes, as have others, including a recent report by the Center for American Progress (CAP), that "the companies funding 'clean coal' PR aren't spending much on carbon capture and sequestration (CCS) research." They have therefore made no progress in reducing the greenhouse gas emissions that make coal a potent cause of global warming. The concept of "clean coal" was invented to answer concerns about global warming, and its advocates play a rhetorical game of bait-and-switch on precisely this topic. When pressed about how coal can be clean, Roberts observes, "they revert to the other definition of 'clean' -- the notion that coal plants have reduced their emissions of traditional air pollutants like particulates and mercury (as opposed to greenhouse gases)."

Cause-Related Marketing Goes to the Dogs

dog wearing glassesThe economic downturn is hitting the pet industry, too. To compete in a crowded and shrinking market, Mars' dog food brand Pedigree will buy its first-ever Super Bowl ads. But, rather than directly advertising their dog food, Pedigree will promote dog adoptions.

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America Scams You: Allison Barber's Many "No-No's"

There's a telling email exchange quoted in the Defense Department Inspector General's report (pdf) on America Supports You (ASY), a Pentagon program launched in 2004, ostensibly to boost troop morale.

Allison BarberAllison Barber, who founded and led ASY until her recent resignation as Deputy Assistant Secretary of Defense for Internal Communications and Public Liaison (and who infamously helped President Bush stage a teleconference with troops in Iraq), asked in a June 2004 email: "Overseas, we make troops [not living on military bases] buy a digital receiver for their televisions so they can see AFRTS," the American Forces Radio and Television Service. "Is there a way for me to make this situation know [sic] to corporate America and offer them the option of 'sponsoring' a receiver? So the receiver might have a sticker on it that says 'brought to you by Sears'."

An attorney with the Defense Department's Standards of Conduct Office responded sharply: "Of course, you may not solicit anyone, especially corporate America, to sponsor the receivers. That's a no-no."

More Pentagon Problems with PR and Propaganda

Stop Government Funded PropagandaThe Pentagon's Inspector General has concluded that the "Defense Department's public affairs office may have 'inappropriately' merged public affairs and propaganda operations in 2007 and 2008 when it contracted out $1 million in work for a strategic communications plan for u

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The 2008 Falsies Awards: In Memory of the First Casualty

There's nothing quite like a hotly contested election. The candidates have their devoted supporters and angry detractors. Then there are vigorous debates over the issues, while some people question the integrity of the entire process.

Coveted Falsie AwardsWe speak, of course, of the Falsies Awards.

This year marks the Center for Media and Democracy's (CMD's) fifth annual Falsies Awards. The Falsies are our attempt to shine an unflattering light on those responsible for polluting the information environment over the past year. We're happy to report that more people -- nearly 1,450 -- voted in this year's Falsies survey than ever before! We're also bestowing special recognition on one of this year's "winners."

Falsies recipients can collect their prizes -- a pair of Groucho Marx glasses, our two cents and a chance to atone for their spinning ways by making a detailed public apology -- by visiting CMD's office in Madison, Wisconsin. This year's Gold and Silver Falsies go to masters of war deception, while the Bronze Falsie recognizes a massive greenwash campaign. The first-ever Lifetime Achievement Falsie goes to a serial corporate front man, while a determined (if at times laughable) attempt at nation re-branding wins dishonorable mention. Then there are the Readers' Choice Falsies and Win Against Spin Awards, nominated by our survey participants.

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