Public Relations

Psychotic Marketing for an Antipsychotic Drug

Public relations and planning documents from AstraZeneca discuss promoting "off-label" or unapproved uses for the company's drug Seroquel. The U.S. Food and Drug Administration has approved Seroquel for schizophrenia, psychotic and bipolar disorders among adults.

No

Swiftboating Healthcare Solutions

Richard Scott, "a multimillionaire investor and controversial former hospital chief executive, has become an unlikely and prominent leader of the opposition to health-care reform," reports the Washington Post. But the public relations firm promoting Scott and his front group is a usual suspect.

No

BP: We Won't Blow You Up, Just Ruin the Planet

First, it was British Petroleum. Then, after a multi-million dollar rebranding as "green," the oil giant renamed itself Beyond Petroleum, or simply BP. Now, BP says its "number one priority" is responsibility. BP spokesperson David Nicholas described the change as "an evolution and expansion of green as a brand value rather than a replacement. ... 'Responsible' encompasses BP's original aspirations towards the environment, in addition to ...

No

Pentagon Rejects Its Own Pundit Program Whitewash

The continuing saga of the Pentagon pundit program just keeps getting curiouser and curiouser, as Alice in Wonderland might say.

From 2002 to 2008, the Defense Department secretly cultivated more than 70 retired military officers who frequently serve as media commentators. Initially, the goal was to use them as "message force multipliers," to bolster the Bush administration's Iraq War sell job. That went so well that the covert program to shape U.S. public opinion -- an illegal effort, by any reasonable reading of the law -- was expanded to spin everything from then-Defense Secretary Rumsfeld's job performance to U.S. military operations in Afghanistan to the Guantanamo Bay detention center to warrantless wiretapping.

In April 2008, shortly after the New York Times first reported on the Pentagon's pundits -- an in-depth exposé that recently won the Times' David Barstow his second Pulitzer Prize -- the Pentagon suspended the program. In January 2009, the Defense Department Inspector General's office released a report claiming "there was an 'insufficient basis' to conclude that the program had violated laws." Representative Paul Hodes, one of the program's many Congressional critics, called the Inspector General's report "a whitewash."

Now, it seems as though the Pentagon agrees.

Putting Lipstick on a Sick Pig

The National Pork Board and its public relations firm, Weber Shandwick, are working "to distance 'the other white meat' from the outbreak of swine flu in the U.S." The industry group "is highlighting health and safety measures at hog raising and production facilities in the U.S. and assuring consumers and media that pork products are safe to eat ...

No

Pages

Subscribe to Public Relations