Fighting Junk Mail via 'Do Not Mail' Lists: Devilish Details and Front Groups
A recent blog about the pro-junk mail lobby and its front group, Mail Moves America, drew many comments. Mail Moves America is a coalition of businesses that oppose efforts to create a legislated "Do Not Mail" list to protect citizens from being showered with unwanted junk mail,Junk mail is clearly a hot topic that arouses strong emotions on all sides. As electronic mail moves closer to overtaking paper mail as the medium of choice for written communication, it is clear that the Post Office remains an essential way to communicate and transfer goods. Still, many people are overwhelmed with junk mail and have little idea how to stop it.
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"Suppose, for example, that you own a company that sells bottled water," which is "shipped, in its little plastic bottles, ten thousand miles from the bottling plant to the consumer," writes Steve Burns. "Could you possibly 
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