Environment

Pinkwashing: Can Shopping Cure Breast Cancer?

pink ribbon magnetYou've heard the term "greenwashing." It refers to corporations that try to appear "green" without reducing their negative impact on the environment.

Since 2002, the group Breast Cancer Action has promoted its "Think Before You Pink" campaign. It's fighting "pinkwashing," which is when corporations try to boost sales by associating their products with the fight against breast cancer. Pinkwashing is a form of slacktivism -- a campaign that makes people feel like they're helping solve a problem, while they're actually doing more to boost corporate profits. Pinkwashing has been around for a while, but is now reaching almost unbelievable levels.

What's Green on the Outside and Has a Hummer on the Inside?

Can you green a Hummer?Discovery Communications is spending $100 million to re-make its home television network into "Planet Green," the first television channel devoted entirely to environmentally-themed programming.

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Two Unions Are Finding Deals at Wal-Mart

"After waging an aggressive public relations campaign against Wal-Mart for three years, the company’s full-time, union-backed critics, who once vowed never to let up, are putting down their cudgels," writes Michael Barbaro.

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Corporate-Sponsored "Slacktivism": Bigger and More Dangerous than the Urban Dictionary Realizes

Recently while browsing the Web I came across UrbanDictionary.com, which is sort of a wiki of contemporary slang. I found some of the newer words listed there amusing, like "hobosexual" (the opposite of metrosexual; someone who cares little about their looks), "consumerican," ("a particularly American brand of consumerism"), and "wikidemia" ("an academic work passed off as scholarly yet researched entirely on Wikipedia").

GMA Is Fueling the Ethanol Backlash

ear of corn on stalkThe Grocery Manufacturers Association (GMA) "has been leading an 'aggressive' public relations campaign ... in an effort to roll back ethanol mandates that passed in last year's energy bill," reports Anna Palmer.

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