"Hoping to improve its image and boost sagging membership, the American Medical Association is launching a $60 million marketing campaign that includes heartstring-tugging ads that portray doctors as 'everyday heroes.'" The ads, which will be run nationally on television and radio and in magazines, "emphasize the nobility of the profession," explained an AMA marketing executive.

Online volunteers are "using collaborative wiki software to expedite the process of perusing thousands of pages of complex documents related to detainees held by the U.S.

Lobbying is a thriving business these days. The number of registered lobbyists in Washington has more than doubled since 2000 and "amount that lobbyists charge their new clients has increased by as much as 100 percent," the Washington Post reports.