Manufacturing Uncertainty, Part II

"By definition, uncertainties abound in our work; there's nothing to be done about that," writes David Michaels about scientists studying epidemiology and climate change. Michaels is a professor at George Washington University School of Public Health, working on occupational disease, and served as an assistant secretary of Energy between 1998 and 2001. "Our public health and environmental protection programs will not be effective if absolute proof is required before we act. The best available evidence must be sufficient. Otherwise, we'll sit on our hands and do nothing.

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Video News Releases: The Ball's in the FCC's Court

Whither the fight against fake news?

In April, the Federal Communications Commission (FCC) published a Public Notice on video news releases (VNRs), video segments designed to be indistinguishable from actual TV news reports. According to the FCC, current regulations mandate that viewers be told the source of a VNR only when stations are paid to air it, or when the VNR deals with a political matter or controversial issue. The Public Notice also asked for further information on the use of VNRs.

In response, nine comments were filed by the FCC's June 22 deadline. Two were filed by individuals supporting additional measures to ensure disclosure. Six were filed by VNR companies and associations of broadcasters and public relations practitioners. Not surprisingly, these argued against strengthening disclosure rules.

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