Free Speech TV has launched the "It's Our Web" campaign, featuring a a short, entertaining animation explaining the dangers of media centralization and suggesting positive alternatives. "This is a truly pivotal time for the Internet, the most powerful and interactive medium humans have ever seen," says Steve Anderson, who produced the video. "New commercial incursions by big online media enterprises, including the widely disdained "Facebook Beacon," make explicit what new media giants have been doing quietly for some time; searching for new and evermore effective ways to sell our attention, our clicks and our private information to advertisers and marketers."